Artikel Ilmiah : C1K006038 a.n. PATRIOT BAGUS PRAKOSO
| NIM | C1K006038 |
|---|---|
| Namamhs | PATRIOT BAGUS PRAKOSO |
| Judul Artikel | THE INFLUENCE OF TARIFF, PERCEIVED QUALITY AND SWITCHING COSTON CUSTOMER LOYALTY TOWARD BLACKBERRY BRAND |
| Abstrak (Bhs. Indonesia) | Purpose – This study examine the influence of tariff, perceived quality and switching coston customer loyalty toward blackberry brand. Methodology/approach – The study used path analysis by analyzing 100 samples using questionnaire as its main data collection tool. Findings – The study resulted in accordance to the hypothesis which stated that tariff, perceived quality and switching cost has significant influence toward customer loyalty of blackberry users. Keywords: tariff, perceived quality, switching cost, customer loyalty, Blackberry. |
| Abtrak (Bhs. Inggris) | Purpose – This study examine the influence of tariff, perceived quality and switching coston customer loyalty toward blackberry brand. Methodology/approach – The study used path analysis by analyzing 100 samples using questionnaire as its main data collection tool. Findings – The study resulted in accordance to the hypothesis which stated that tariff, perceived quality and switching cost has significant influence toward customer loyalty of blackberry users. Keywords: tariff, perceived quality, switching cost, customer loyalty, Blackberry. |
| Kata kunci | Keywords: tariff, perceived quality, switching cost, customer loyalty, Blackberry. |
| Pembimbing 1 | Dr. Suliyanto, S.E., M.M. |
| Pembimbing 2 | Weni Novandari, S.E., M.M. |
| Pembimbing 3 | Prof. Agus Suroso, Dr. MS. |
| Tahun | 2013 |
| Jumlah Halaman | 63 |
| Tgl. Entri | (belum diset) |