Artikel Ilmiah : F1C022003 a.n. FIKRI NAUFAL FADHILAH
| NIM | F1C022003 |
|---|---|
| Namamhs | FIKRI NAUFAL FADHILAH |
| Judul Artikel | Upaya Public Relations RRI Purwokerto Dalam Mempertahankan Citra Positif Melalui Program Halo RRI |
| Abstrak (Bhs. Indonesia) | Penelitian ini berjudul “Upaya Public Relations RRI Purwokerto Dalam Mempertahankan Citra Positif RRI Purwokerto Melalui Program Siaran Halo RRI”. Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis upaya Public Relations RRI Purwokerto dalam mempertahankan citra positif dimata masyarakat pelapor dan stakeholder eksternal melalui program siaran Halo RRI. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi non-partisipatif, dan dokumentasi. Data penelitian diperoleh dari wawancara dengan produser, pengelola, dan penyiar program Halo RRI. Selain menggunakan data, penelitian ini menggunakan perspektif dari masyarakat pelapor, dan stakeholder seperti Dinas Perhubungan Banyumas untuk melihat informasi yang diperoleh dari narasumber utama disesuaikan dan divalidasi sehingga meningkatkan kredibilitas hasil penelitian. Kredibilitas juga didukung oleh dokumen internal RRI Purwokerto dan arsip siaran Halo RRI. Analisis data dilakukan menggunakan model Miles & Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Uji keabsahan data dilakukan melalui triangulasi sumber dan triangulasi teknik. Upaya Public Relations RRI Purwokerto melalui program Halo RRI yang merupakan media yang menyediakan dialog dua arah antara masyarakat, instansi terkait maupun internal RRI Purwokerto dapat secara menjalankan fungsi Public Relations, dan strategi Four Step Public Relations. Hasil penelitian menunjukkan Public Relations RRI Purwokerto dapat mempertahankan citra positif melalui laporan masyarakat program Halo RRI yang dapat terselesaikan, dan kepuasan stakeholder melalui kerjasama yang baik dalam pelaksanaan program siaran. |
| Abtrak (Bhs. Inggris) | This study is titled “RRI Purwokerto’s Public Relations Efforts to Maintain Its Positive Image Through the ‘Halo RRI’ Broadcast Program.” The objective of this study is to describe and analyze RRI Purwokerto’s public relations efforts to maintain a positive image in the eyes of the reporting public and external stakeholders through the “Halo RRI” broadcast program. The research method used is descriptive qualitative, with data collection techniques including in-depth interviews, non-participatory observation, and documentation. Research data were obtained from interviews with the producers, managers, and broadcasters of the “Halo RRI” program. In addition to using this data, this study incorporated perspectives from the reporting public and stakeholders such as the Banyumas Transportation Agency to ensure that information obtained from primary sources was cross-checked and validated, thereby enhancing the credibility of the research findings. Credibility is further supported by internal documents from RRI Purwokerto and the “Halo RRI” broadcast archives. Data analysis was conducted using the Miles & Huberman model, which includes data reduction, data presentation, and drawing conclusions. Data validity was tested through source triangulation and methodological triangulation. RRI Purwokerto’s public relations efforts through the Halo RRI program a platform that facilitates two-way dialogue among the public, relevant agencies, and RRI Purwokerto’s internal staff—enable the organization to effectively carry out its public relations functions and implement the Four-Step Public Relations strategy. The research findings indicate that RRI Purwokerto’s public relations efforts can maintain a positive image through successfully resolved public reports submitted via the Halo RRI program, as well as stakeholder satisfaction resulting from effective collaboration in the implementation of broadcast programs. |
| Kata kunci | Public Relations, Halo RRI, Citra Postiif, RRI Purwokerto |
| Pembimbing 1 | Dr. Agus Ganjar Runtiko, S.Sos., M.Si |
| Pembimbing 2 | Resya Nur Intan Putri, M.I.Kom. |
| Pembimbing 3 | Dr. Dian Bestari Santi Rahayu, S.IP., M.I.Kom |
| Tahun | 2026 |
| Jumlah Halaman | 128 |
| Tgl. Entri | 2026-08-19 14:23:53.618241 |