Update Artikelilmiah: 54863

FIKRI NAUFAL FADHILAH

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Penelitian ini berjudul “Upaya Public Relations RRI Purwokerto Dalam 
Mempertahankan Citra Positif RRI Purwokerto Melalui Program Siaran Halo RRI”. 
Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis upaya Public 
Relations RRI Purwokerto dalam mempertahankan citra positif dimata masyarakat 
pelapor dan stakeholder eksternal melalui program siaran Halo RRI. Metode 
penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan 
data melalui wawancara mendalam, observasi non-partisipatif, dan dokumentasi. 
Data penelitian diperoleh dari wawancara dengan produser, pengelola, dan penyiar 
program Halo RRI. Selain menggunakan data, penelitian ini menggunakan 
perspektif dari masyarakat pelapor, dan stakeholder seperti Dinas Perhubungan 
Banyumas untuk melihat informasi yang diperoleh dari narasumber utama 
disesuaikan dan divalidasi sehingga meningkatkan kredibilitas hasil penelitian. 
Kredibilitas juga didukung oleh dokumen internal RRI Purwokerto dan arsip siaran 
Halo RRI. Analisis data dilakukan menggunakan model Miles & Huberman yang 
meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Uji keabsahan data 
dilakukan melalui triangulasi sumber dan triangulasi teknik. Upaya Public Relations
RRI Purwokerto melalui program Halo RRI yang merupakan media yang 
menyediakan dialog dua arah antara masyarakat, instansi terkait maupun internal 
RRI Purwokerto dapat secara menjalankan fungsi Public Relations, dan strategi Four 
Step Public Relations. Hasil penelitian menunjukkan Public Relations RRI Purwokerto 
dapat mempertahankan citra positif melalui laporan masyarakat program Halo RRI 
yang dapat terselesaikan, dan kepuasan stakeholder melalui kerjasama yang baik
dalam pelaksanaan program siaran.

Abtrak (Bhs. Inggris)

This study is titled “RRI Purwokerto’s Public Relations Efforts to Maintain Its Positive 
Image Through the ‘Halo RRI’ Broadcast Program.” The objective of this study is to 
describe and analyze RRI Purwokerto’s public relations efforts to maintain a positive 
image in the eyes of the reporting public and external stakeholders through the “Halo 
RRI” broadcast program. The research method used is descriptive qualitative, with 
data collection techniques including in-depth interviews, non-participatory 
observation, and documentation. Research data were obtained from interviews with 
the producers, managers, and broadcasters of the “Halo RRI” program. In addition to 
using this data, this study incorporated perspectives from the reporting public and 
stakeholders such as the Banyumas Transportation Agency to ensure that information 
obtained from primary sources was cross-checked and validated, thereby enhancing 
the credibility of the research findings. Credibility is further supported by internal 
documents from RRI Purwokerto and the “Halo RRI” broadcast archives. Data analysis 
was conducted using the Miles & Huberman model, which includes data reduction, 
data presentation, and drawing conclusions. Data validity was tested through source 
triangulation and methodological triangulation. RRI Purwokerto’s public relations 
efforts through the Halo RRI program a platform that facilitates two-way dialogue 
among the public, relevant agencies, and RRI Purwokerto’s internal staff—enable the 
organization to effectively carry out its public relations functions and implement the 
Four-Step Public Relations strategy. The research findings indicate that RRI 
Purwokerto’s public relations efforts can maintain a positive image through 
successfully resolved public reports submitted via the Halo RRI program, as well as 
stakeholder satisfaction resulting from effective collaboration in the implementation 
of broadcast programs.

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