Artikel Ilmiah : P2H024013 a.n. NURIN AULIA ILMY
| NIM | P2H024013 |
|---|---|
| Namamhs | NURIN AULIA ILMY |
| Judul Artikel | EVALUASI EFEKTIVITAS DAN STRATEGI PEMBERDAYAAN PROGRAM KEMITRAAN DI PERUSAHAAN EKSPOR GULA SEMUT DI CV. HUGO INOVASI KABUPATEN BANYUM |
| Abstrak (Bhs. Indonesia) | Pengembangan agroindustri gula semut sebagai komoditas ekspor yang mampu meningkatkan nilai tambah kelapa dan kesejahteraan pengrajin. CV. Hugo Inovasi sebagai perusahaan eksportir gula semut organik telah membangun program kemitraan dengan 416 pengrajin di Kabupaten Banyumas melalui pendampingan, pelatihan, penerapan standar mutu, serta jaminan pemasaran. Namun, dalam pelaksanaannya masih ditemukan berbagai permasalahan mutu yang menyebabkan produk mengalami reject di pasar ekspor, seperti adanya kandungan sulfit, pencampuran gula pasir, kontaminasi gluten, dan logam. Permasalahan tersebut menunjukkan bahwa efektivitas program kemitraan dan pemberdayaan masih perlu dievaluasi secara menyeluruh. Penelitian ini bertujuan untuk Mengevaluasi efektivitas program pemberdayaan kemitraan CV. Hugo Inovasi menggunakan model CIPP (Context, Input, Process, Product) dan Merumuskan strategi pemberdayaan yang tepat guna mendukung keberlanjutan usaha gula semut ekspor melalui analisis SWOT dan QSPM. Hasil penelitian menunjukkan bahwa secara umum program kemitraan CV. Hugo Inovasi telah berjalan efektif. Evaluasi CIPP memperlihatkan bahwa aspek Process memperoleh nilai efektivitas tertinggi karena perusahaan secara konsisten melaksanakan pendampingan, pembinaan, pengawasan mutu, serta penerapan Internal Control System (ICS). Meskipun demikian, pada aspek Product masih ditemukan kendala berupa produk reject akibat kontaminasi sulfit, gula pasir, gluten, dan logam sehingga menunjukkan bahwa implementasi standar mutu oleh sebagian pengrajin belum sepenuhnya konsisten. Analisis SWOT menunjukkan bahwa perusahaan memiliki kekuatan berupa sertifikasi organik, sistem kemitraan yang kuat, jaringan ekspor, dan pendampingan kepada mitra. Peluang utama berasal dari meningkatnya permintaan gula semut organik di pasar internasional, sedangkan ancaman berasal dari persaingan pasar ekspor, perubahan standar keamanan pangan, perubahan iklim, dan fluktuasi harga bahan baku. Berdasarkan analisis QSPM, strategi prioritas yang direkomendasikan adalah memperkuat sistem pemberdayaan melalui peningkatan pelatihan Good Manufacturing Practices (GMP), sanitasi, keamanan pangan, penguatan Internal Control System (ICS), peningkatan pengawasan mutu, serta peningkatan kepatuhan terhadap SOP produksi sehingga kualitas gula semut memenuhi standar ekspor secara berkelanjutan. |
| Abtrak (Bhs. Inggris) | The development of coconut sugar agroindustry as an export commodity has significant potential to increase the added value of coconut products and improve the welfare of producers. CV. Hugo Inovasi, an exporter of organic coconut sugar, has established a partnership program involving 416 producers in Banyumas Regency through technical assistance, training, quality standard implementation, and market guarantees. However, the program continues to face quality-related issues that result in export product rejection, including sulfite residues, adulteration with cane sugar, gluten contamination, and metal contamination. These challenges indicate that the effectiveness of the partnership and empowerment program requires comprehensive evaluation. This study aims to evaluate the effectiveness of the partnership empowerment program implemented by CV. Hugo Inovasi using the CIPP (Context, Input, Process, Product) evaluation model and to formulate appropriate empowerment strategies to support the sustainability of organic coconut sugar exports through SWOT and QSPM analyses. The findings indicate that, overall, the partnership program has been effectively implemented. The CIPP evaluation shows that the Process component achieved the highest effectiveness score due to the company's consistent implementation of mentoring, capacity building, quality supervision, and the Internal Control System (ICS). Nevertheless, the Product component still faces challenges, as export products continue to be rejected because of sulfite residues, cane sugar adulteration, gluten contamination, and metal contamination. This suggests that quality standards have not yet been consistently implemented by all partner producers. The SWOT analysis reveals that the company's main strengths include organic certification, a well-established partnership system, an extensive export network, and continuous technical assistance for producers. The major opportunity is the growing international demand for organic coconut sugar, while the main threats include increasing competition in the export market, stricter food safety regulations, climate change, and fluctuations in raw material prices. Based on the QSPM analysis, the priority strategy is to strengthen the empowerment program through enhanced Good Manufacturing Practices (GMP) training, sanitation and food safety improvement, reinforcement of the Internal Control System (ICS), strengthened quality control, and greater compliance with Standard Operating Procedures (SOPs) to ensure sustainable compliance with export quality standards. |
| Kata kunci | Evaluasi Efektivitas; Program Kemitraan; Pemberdayaan Pengrajin; Model CIPP; SWOT-QSPM |
| Pembimbing 1 | Dr. Sc. Ir. Yusuf Subagyo, M.P., IPU, ASEAN Eng |
| Pembimbing 2 | Dr. Lilik Kartika Sari, S.Pi., M.Si. |
| Pembimbing 3 | |
| Tahun | 2026 |
| Jumlah Halaman | 102 |
| Tgl. Entri | 2026-08-04 16:17:22.873985 |