Update Artikelilmiah: 54200

NURIN AULIA ILMY

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Pengembangan agroindustri gula semut sebagai komoditas ekspor yang
mampu meningkatkan nilai tambah kelapa dan kesejahteraan pengrajin. CV. Hugo
Inovasi sebagai perusahaan eksportir gula semut organik telah membangun
program kemitraan dengan 416 pengrajin di Kabupaten Banyumas melalui
pendampingan, pelatihan, penerapan standar mutu, serta jaminan pemasaran.
Namun, dalam pelaksanaannya masih ditemukan berbagai permasalahan mutu
yang menyebabkan produk mengalami reject di pasar ekspor, seperti adanya
kandungan sulfit, pencampuran gula pasir, kontaminasi gluten, dan logam.
Permasalahan tersebut menunjukkan bahwa efektivitas program kemitraan dan
pemberdayaan masih perlu dievaluasi secara menyeluruh. Penelitian ini bertujuan
untuk Mengevaluasi efektivitas program pemberdayaan kemitraan CV. Hugo
Inovasi menggunakan model CIPP (Context, Input, Process, Product) dan
Merumuskan strategi pemberdayaan yang tepat guna mendukung keberlanjutan
usaha gula semut ekspor melalui analisis SWOT dan QSPM.
Hasil penelitian menunjukkan bahwa secara umum program kemitraan CV. Hugo
Inovasi telah berjalan efektif. Evaluasi CIPP memperlihatkan bahwa aspek
Process memperoleh nilai efektivitas tertinggi karena perusahaan secara konsisten
melaksanakan pendampingan, pembinaan, pengawasan mutu, serta penerapan
Internal Control System (ICS). Meskipun demikian, pada aspek Product masih
ditemukan kendala berupa produk reject akibat kontaminasi sulfit, gula pasir,
gluten, dan logam sehingga menunjukkan bahwa implementasi standar mutu oleh
sebagian pengrajin belum sepenuhnya konsisten. Analisis SWOT menunjukkan
bahwa perusahaan memiliki kekuatan berupa sertifikasi organik, sistem kemitraan
yang kuat, jaringan ekspor, dan pendampingan kepada mitra. Peluang utama
berasal dari meningkatnya permintaan gula semut organik di pasar internasional,
sedangkan ancaman berasal dari persaingan pasar ekspor, perubahan standar
keamanan pangan, perubahan iklim, dan fluktuasi harga bahan baku. Berdasarkan
analisis QSPM, strategi prioritas yang direkomendasikan adalah memperkuat
sistem pemberdayaan melalui peningkatan pelatihan Good Manufacturing
Practices (GMP), sanitasi, keamanan pangan, penguatan Internal Control System
(ICS), peningkatan pengawasan mutu, serta peningkatan kepatuhan terhadap SOP
produksi sehingga kualitas gula semut memenuhi standar ekspor secara
berkelanjutan.

Abtrak (Bhs. Inggris)

The development of coconut sugar agroindustry as an export commodity has
significant potential to increase the added value of coconut products and improve
the welfare of producers. CV. Hugo Inovasi, an exporter of organic coconut
sugar, has established a partnership program involving 416 producers in
Banyumas Regency through technical assistance, training, quality standard
implementation, and market guarantees. However, the program continues to face
quality-related issues that result in export product rejection, including sulfite
residues, adulteration with cane sugar, gluten contamination, and metal
contamination. These challenges indicate that the effectiveness of the partnership
and empowerment program requires comprehensive evaluation. This study aims
to evaluate the effectiveness of the partnership empowerment program
implemented by CV. Hugo Inovasi using the CIPP (Context, Input, Process,
Product) evaluation model and to formulate appropriate empowerment strategies
to support the sustainability of organic coconut sugar exports through SWOT and
QSPM analyses.
The findings indicate that, overall, the partnership program has been effectively
implemented. The CIPP evaluation shows that the Process component achieved
the highest effectiveness score due to the company's consistent implementation of
mentoring, capacity building, quality supervision, and the Internal Control System
(ICS). Nevertheless, the Product component still faces challenges, as export
products continue to be rejected because of sulfite residues, cane sugar
adulteration, gluten contamination, and metal contamination. This suggests that
quality standards have not yet been consistently implemented by all partner
producers. The SWOT analysis reveals that the company's main strengths include
organic certification, a well-established partnership system, an extensive export
network, and continuous technical assistance for producers. The major
opportunity is the growing international demand for organic coconut sugar, while
the main threats include increasing competition in the export market, stricter food
safety regulations, climate change, and fluctuations in raw material prices. Based
on the QSPM analysis, the priority strategy is to strengthen the empowerment
program through enhanced Good Manufacturing Practices (GMP) training,
sanitation and food safety improvement, reinforcement of the Internal Control
System (ICS), strengthened quality control, and greater compliance with Standard
Operating Procedures (SOPs) to ensure sustainable compliance with export
quality standards.

Kata kunci

Pembimbing 1

Pembimbing 2

Pembimbing 3

Tahun

Jumlah Halaman