Artikel Ilmiah : C1H016019 a.n. TIYO CAHYA NISBANA
| NIM | C1H016019 |
|---|---|
| Namamhs | TIYO CAHYA NISBANA |
| Judul Artikel | THE EFFECT OF E-TRUST AND E-SERVICE QUALITY TOWARD E-LOYALITY WITH E-SATISFACTION AS AN INTERVENING VARIABLE ON TOKOPEDIA APPLICATION USERS |
| Abstrak (Bhs. Indonesia) | Tujuan utama dari penelitian ini adalah untuk menganalisis pengaruh e-trust dan e-service quality terhadap e-loyality pada pengguna aplikasi Tokopedia di Purwokerto dengan e-satisfaction sebagai variabel intervening. Hasilnya menunjukkan beberapa kesimpulan. E-trust memiliki pengaruh yang signifikan terhadap e-service quality. Dengan demikian hipotesis pertama diterima.E-service quality memiliki pengaruh signifikan terhadap e-satisfaction. Dengan demikian hipotesis kedua diterima. E-trust memiliki pengaruh signifikan terhadap e-loyality. Dengan demikian hipotesis ketiga diterima. E-service quality memiliki pengaruh signifikan terhadap e-loyality. Dengan demikian hipotesis keempat diterima. E-satisfaction berpengaruh signifikan terhadap e-loyality. Oleh karena itu, hipotesis kelima diterima. E-trust berpengaruh positif terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening. Dengan demikian, hipotesis keenam diterima. E-service quality berpengaruh positif terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening. Dengan demikian hipotesis ketujuh diterima. |
| Abtrak (Bhs. Inggris) | The main purpose of this research is to analyze the influence of e-trust and e-service quality on e-loyality on Tokopedia application users in Purwokerto with e-satisfaction as an intervening variable. The result showseveral conclusions. E-trust has a significant influence on e-satisfaction. Therefore, the first hypothesis is accepted. E-service quality has a significant influence on e-satisfaction. Therefore, the second hypothesis is accepted. E-trust has a significant influence on e-loyality. Therefore, the third hypothesis is accepted. E-service quality has a significant influence on e-loyality. Therefore, the fourth hypothesis is accepted. E-satisfaction has significant influence on e-loyality. Therefore, the fifth hypothesis is accepted. E-trust has positive influence on e-loyalty with e-satisfaction as intervening variable. Therefore, sixth hypothesis is accepted. E-service quality has positive influence on e-loyalty with e-satisfaction as intervening variable. Therefore, the seventh hypothesis is accepted. |
| Kata kunci | E-Satisfaction, E-Loyality, Tokopedia |
| Pembimbing 1 | Dr. Nur Choirul Afif, S.E, M.Si. |
| Pembimbing 2 | Alisa Tri Nawarini, S.E, MBA. |
| Pembimbing 3 | Dr. Siti Zulaikha Wulandari, S.E., M.Si. |
| Tahun | 2021 |
| Jumlah Halaman | 10 |
| Tgl. Entri | 2021-05-11 11:52:56.130843 |