| NIM | C1K009016 |
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| Namamhs | DANI RISWANTO |
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| Judul Artikel | Analysis of Influance Advertising on Banner, Product Quality, and Word of Mouth (WOM) toward Brand Awareness in Restaurant Pringsewu |
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| Abstrak (Bhs. Indonesia) | The purpose of this research were to examine Analysis Influance Advertising on Banner, Product Quality, and Word of Mouth (WOM) toward Brand Awarenesin Restaurant Pringsewu (Study of Restaurant Pringsewu). By using convenience sampling, this research used 105 respondents as the sample. This study used analysis standard equation modeling (SEM) as the method. The result of this research showed that adverting on banner and product quality has positive effect on word of mouth (WOM), and advertising on banner, product quality, and word of mouth (WOM) has positive effect on brand awareness. |
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| Abtrak (Bhs. Inggris) | The purpose of this research were to examine Analysis Influance Advertising on Banner, Product Quality, and Word of Mouth (WOM) toward Brand Awarenesin Restaurant Pringsewu (Study of Restaurant Pringsewu). By using convenience sampling, this research used 105 respondents as the sample. This study used analysis standard equation modeling (SEM) as the method. The result of this research showed that adverting on banner and product quality has positive effect on word of mouth (WOM), and advertising on banner, product quality, and word of mouth (WOM) has positive effect on brand awareness. |
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| Kata kunci | Advertising on Banner, Product Quality, Word of Mouth (WOM), and Brand Awareness. |
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| Pembimbing 1 | Dr. Suliyanto, SE, MM. |
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| Pembimbing 2 | Drs. Untung Kumorohadi. Msi. |
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| Pembimbing 3 | Siti Zulaikha Wulandari, SE, Msi. |
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| Tahun | 2014 |
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| Jumlah Halaman | 119 |
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| Tgl. Entri | 2014-11-12 10:03:00.832381 |
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