Artikel Ilmiah : C1K008030 a.n. DHANI DHARMAWAN
| NIM | C1K008030 |
|---|---|
| Namamhs | DHANI DHARMAWAN |
| Judul Artikel | THE EFFECT OF PRICE, PRODUCT QUALITY, BRAND AND PATRIOTISM ON LOCAL PRODUCT BUYING DECISION (Survey on User of SPECS Shoes in Purwokerto) |
| Abstrak (Bhs. Indonesia) | The aims of this research are to analyze the effect of price, product quality, brand as well as patriotism on customer’s buying decision of SPECS futsal shoes. Type of this research is a survey method. This research is conducted at Jl. Dr. Suparno, Jl. Dr. Angka, Jl. H.R. Bunyamin, Jl. KH. Wahid Hasyim and Dukuhwaluh in Purwokerto area. Target population of this research is member of futsal community at New Score, Permata Hijau (PH), Petro, Oriont and Champion futsal centers in Purwokerto who use SPECS shoes. Based on calculation result of interval estimate technique and to meet the minimal sample size, then the amount of respondents in this research is 100 peoples. Sampling technique of this research uses convenience sampling. Furthermore, technique of data analysis that used in this research is multiple regression analysis. Refers to the result of multiple regression analysis, it can be concluded that price, product quality, brand as well as patriotism has a positive effect on customer’s buying decision of SPECS futsal shoes. Based on the conclusions, it can be implied that as an effort to increase the customer’s buying decision level, the management of SPECS shoes production need to pay attention on price, product quality, brand and patriotism |
| Abtrak (Bhs. Inggris) | The aims of this research are to analyze the effect of price, product quality, brand as well as patriotism on customer’s buying decision of SPECS futsal shoes. Type of this research is a survey method. This research is conducted at Jl. Dr. Suparno, Jl. Dr. Angka, Jl. H.R. Bunyamin, Jl. KH. Wahid Hasyim and Dukuhwaluh in Purwokerto area. Target population of this research is member of futsal community at New Score, Permata Hijau (PH), Petro, Oriont and Champion futsal centers in Purwokerto who use SPECS shoes. Based on calculation result of interval estimate technique and to meet the minimal sample size, then the amount of respondents in this research is 100 peoples. Sampling technique of this research uses convenience sampling. Furthermore, technique of data analysis that used in this research is multiple regression analysis. Refers to the result of multiple regression analysis, it can be concluded that price, product quality, brand as well as patriotism has a positive effect on customer’s buying decision of SPECS futsal shoes. Based on the conclusions, it can be implied that as an effort to increase the customer’s buying decision level, the management of SPECS shoes production need to pay attention on price, product quality, brand and patriotism |
| Kata kunci | price, product quality, brand, patriotism, buying decision. |
| Pembimbing 1 | Weni Novandari, S.E., M.M |
| Pembimbing 2 | Siti Zulaikha W., S.E., M.Si |
| Pembimbing 3 | Prof. Dr. H Agus Suroso, MS |
| Tahun | 2014 |
| Jumlah Halaman | 97 |
| Tgl. Entri | 2014-10-28 18:51:31.569999 |