Artikel Ilmiah : C1K010009 a.n. LUTFI HERGITASARI
| NIM | C1K010009 |
|---|---|
| Namamhs | LUTFI HERGITASARI |
| Judul Artikel | THE EFFECTS OF TRAVEL MOTIVATION, CUSTOMER PERCEPTION, CUSTOMER SATISFACTION AND VISITATION BARRIERS ON CUSTOMER LOYALTY OF BATURRADEN TOURISM OBJECT |
| Abstrak (Bhs. Indonesia) | Tujuan dari penelitian ini adalah untuk menganalisis pengaruh travel motovation, customer perception, customer satisfaction dan visitation barriers pada cutomer loyalty di lokawisata Baturraden. Sebanyak 120 sample dengan kriteria orang yang sudah pernah mengunjungi Baturraden telah di peroleh. Structural Equation Modelling (SEM) di gunuakan untuk menganalisa variabel. Penelitian ini memproses enam perkembangan hipotesis sebagai model. berdasarkan hasil analisis data, dapat disimpulkan bahwa push motives mempunyai pengaruh positif terhadap customer perception, pull motives mempunyai pengaruh positif terhadap customer perception, customer perception mempunya pengaruh positif terhadap customer satisfaction, total service experience mempunyai pengaruh positif terhadap customer satisfaction, customer satisfaction mempunyai pengaruh positif terhadap custmer loyalty, sementara visitation barriers tidak memmoderasi hubungan antara customer satisfaction terhadap customer loyalty. |
| Abtrak (Bhs. Inggris) | The purpose of this research was to analyze the effects of travel motivation, customer perception, customer satisfaction and visitation barriers on customer loyalty of Baturraden tourism. A sample size of 120 people who have ever visited Baturraden was collected. Structural Equation Modelling (SEM) was used to analyze the variable. The research processed six hypotheses development as a model. Based on the results of data analysis, it can be concluded that push motivation has positive effect on customer perception, pull motivation has positive effect on customer perception, customer perception has positive effect on customer satisfaction, total service experience has positive effect on customer satisfaction, customer satisfaction has positive effect on customer loyalty, while visitation barriers does not moderate the effect of customer satisfaction on customer loyalty. |
| Kata kunci | travel motivation, cutomer perception, total sercive experience, consumer perception, customer satisfaction, visitation barriers, customer loyalty, Baturraden tourism object |
| Pembimbing 1 | Prof. Dr. H. Agus Suroso, SE, MS |
| Pembimbing 2 | Weni Novandari, SE, MM |
| Pembimbing 3 | Dr. Suliyanto, MM |
| Tahun | 2014 |
| Jumlah Halaman | 147 |
| Tgl. Entri | 2014-08-15 09:27:52.590973 |