Artikel Ilmiah : C1A009120 a.n. RARA PRAGESTI
| NIM | C1A009120 |
|---|---|
| Namamhs | RARA PRAGESTI |
| Judul Artikel | Analisis Faktor Sosial Ekonomi, Strategi Usaha dan Kontribusi Pedagang Sayur terhadap Pendapatan Rumah Tangga di Kecamatan Harjamukti Kota Cirebon |
| Abstrak (Bhs. Indonesia) | Penelitian ini berjudul “Analisis Faktor Sosial dan Ekonomi, Strategi Usaha dan Kontribusi Pedagang Sayur Terhadap Pendapatan Rumah Tangga di Kecamatan Harjamukti Kota Cirebon”. Tujuan penelitian ini adalah untuk menganalisis hubungan faktor sosial dan ekonomi seperti usia, pendidikan, pengalaman, jumlah tanggungan, jam kerja dan modal dengan pendapatan, kemudian untuk menganalisis strategi usaha pedagang sayur pasar dan non pasar dan kontribusi pendapatannya terhadap pendapatan rumah tangga serta untuk mengetahui apakah pendapatan yang diterima sudah bisa memenuhi kriteria Standar Kebutuhan Hidup Layak (KHL) Kota Cirebon. Berdasarkan hasil penelitian pada pedagang sayur pasar faktor pendidikan, pengalaman dan usia tidak berpengaruh terhadap pendapatan. Faktor jam kerja, jumlah tanggungan dan modal memiliki hubungan positif terhadap pendapatan pedagang sayur pasar. Pada pedagang sayur non pasar faktor pendidikan, jam kerja dan usia tidak berpengaruh pada pendapatan sedangkan faktor jumlah tanggungan, pengalaman dan modal memiliki hubungan positif terhadap pendapatan. Hasil analisis SWOT menunjukkan bahwa kondisi usaha pedagang sayur di kecamatan harjamukti berada pada kondisi tumbuh dan stabil. Kontribusi pendapatan pedagang sayur pasar dan non pasar cukup besar terhadap pendapatan rumah tangganya. Kehidupan keluarga pedagang sayur pasar termasuk sejahtera karena pendapatan perkapitanya berada diatas standar KHL Kota Cirebon. Sedangkan keluarga pedagang sayur non pasar termasuk belum sejahtera karena rata-rata pendapatannya masih dibawah standar KHL. |
| Abtrak (Bhs. Inggris) | The study entitled “Analysis of the Social and Economic Factors, Business Strategy and the Contribution of Vegetable Traders against Income of households in the town of Cirebon district Harjamukti. The purpose of this research is to analyze the relationship of social and economic factors such as age, education, experience, number of dependents, working hours and capital income, and to analyze the strategies of vegetable businesses market and non market revenues and contribute to the household income as well as to find whether the income earned can already meet the Standard criteria of Decent Living Needs (DLN) of Cirebon. Based on the results of research on vegetable traders market factor of education, experience and age has no effect to income. Working hours factor, number of dependents and capital having a positive effect to vegetable traders market income. on a vegetable traders non market, education, working hours and the age no effeect to his income, while factor of dependent, experience ana capital has a positive relationship to income. SWOT analysis result showed the business condition is at growth and stability strategy. And the contribution income vegetable traders market and non market is big enough to his household. Family life vegetable traders market including prosperous life because per capita incme is above standar decent living needs Cirebon City. But famili life vegetable traders non market has not been a prosperous because percapital his income is below the DLN Standar Cirebon City. |
| Kata kunci | Pedagang Sayur, Faktor Sosial Ekonomi, Strategi Usaha |
| Pembimbing 1 | Drs. Sugito, SU |
| Pembimbing 2 | Dra. Dijan Rahajuni, M.Si |
| Pembimbing 3 | Drs. Herman Sambodo, MP |
| Tahun | 2014 |
| Jumlah Halaman | 28 |
| Tgl. Entri | 2014-05-20 21:41:28.109587 |