| NIM | C1B010054 |
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| Namamhs | ASMI AYUNING HIDAYAH |
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| Judul Artikel | ANALISIS PERSEPSI KUALITAS, PERSEPSI NILAI, PERSEPSI RESIKO DAN ELEKTRONIK WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG ANDROID |
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| Abstrak (Bhs. Indonesia) | TUJUAN DARI PENELITIAN INI ADALAH UNTUK MENGANALISIS PENGARUH PERSEPSI KUALITAS, PERSEPSI NILAI, PERSEPSI RESIKO DAN ELEKTRONIK WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG ANDROID. SAMPEL DALAM PENELITIAN INI ADALAH MAHASISWA DARI FAKULTAS EKONOMI ANGKATAN 2010-2012 UNIVERSITAS JENDERAL SOEDIRMAN SEBANYAK 100 ORANG. HASIL PENELITIAN INI MENUNJUKKAN BAHWA PERSEPSI KUALITAS DAN ELEKTRONIK WORD OF MOUTH BERPENGARUH POSITIF TERHADAP KEPUTUSAN PEMBELIAN, SEDANGKAN PERSEPSI NILAI DAN PERSEPSI RESIKO TIDAK BERPENGARUH PADA KEPUTUSAN PEMBELIAN. |
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| Abtrak (Bhs. Inggris) | The purpose of this research were to analyze the effect of perceived quality, perceived value, perceived risk, and electronic word of mouth on purchase decisions smartphone Samsung Android. The sample in this study were students of the Faculty of Economics Class of 2010-2012, Jenderal Soedirman University Purwokerto totaling 100 peoples. The result of this research showed that perceived quality and electronic word of mouth has positive effect on purchase decisions, while perceived value and perceived risk has no effect on purchase decisions. |
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| Kata kunci | Perceived quality, Perceived value, Perceived risk, Electronic word of mouth, Purchase decisions |
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| Pembimbing 1 | PROF. DR. H. AGUS SUROSO, SE, MS. |
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| Pembimbing 2 | DRS. SUMARSONO, M.Si. |
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| Pembimbing 3 | DRS. UNTUNG KUMOROHADI, M.Si. |
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| Tahun | 2013 |
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| Jumlah Halaman | 16 |
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| Tgl. Entri | (belum diset) |
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