| NIM | C1B008055 |
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| Namamhs | DANNY SAPTO YULIADI |
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| Judul Artikel | Pengaruh Advertising Appeals, Perceived Quality, Perceived Prestige dan Country of Origin Image Terhadap Keputusan Pembelian Smartphone Samsung Galaxy (Studi Pada Mahasiswa S1 Reguler Fakultas Ekonomi Universitas Jenderal Soedirman) |
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| Abstrak (Bhs. Indonesia) | Tujuan penelitian ini adalah untuk menganalisis pengaruh dari Advertising Appeals, Perceived Quality, Perceived Prestige dan Country of Origin Image terhadap Keputusan Pembelian Smartphone Samsung Galaxy. Populasi pada penelitian ini adalah seluruh mahasiswa S1 reguler Fakultas Ekonomi Universitas Jenderal Soedirman yang memiliki Smartphone Samsung Galaxy. Purposive sampling digunakan untuk memilih 100 responden. Untuk membuktikan hipotesis dari penelitian ini diterapkan Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa ada pengaruh positif dari Advertising Appeals, Perceived Quality, dan Country of Origin Image terhadap Keputusan Pembelian. Di sisi lain, ada pengaruh negatif dari Perceived Prestige terhadap Keputusan Pembelian. |
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| Abtrak (Bhs. Inggris) | Purpose of this research was to analyze the effect of Advertising Appeals, Perceived Quality, Perceived Prestige and Country of Origin Image to Samsung Galaxy Smartphone Purchase Decisions. The population in this research were all regular S1 student of the Faculty of Economics Jenderal Soedirman University who had a Samsung Galaxy Smartphone. Purposive sampling was used to choose 100 respondents. To prove the hypothesis of this research is applied Multiple Linear Regression. The result show that there were positive effect of Advertising Appeals, Perceived Quality, and Country of Origin Image on Purchase Decisions. On the other hand, there were negative effect of Perceived Prestige toward Purchase Decisions. |
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| Kata kunci | Advertising Appeals, Perceived Quality, Perceived Prestige, Country of Origin Image, Keputusan Pembelian |
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| Pembimbing 1 | Dra. Hj. Dwiwiyati Astogini, M.Si |
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| Pembimbing 2 | Dra. Hj. Sri Martini, M.Si |
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| Pembimbing 3 | |
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| Tahun | 2013 |
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| Jumlah Halaman | 13 |
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| Tgl. Entri | (belum diset) |
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