Artikel Ilmiah : A1G009026 a.n. ILHAM AKBAR
| NIM | A1G009026 |
|---|---|
| Namamhs | ILHAM AKBAR |
| Judul Artikel | MARJIN PEMASARAN LARVA IKAN GURAMI (Osphronemus gourami Lac) DI DESA BEJI KECAMATAN KEDUNGBANTENG KABUPATEN BANYUMAS |
| Abstrak (Bhs. Indonesia) | Penelitian marjin pemasaran larva ikan gurami di Desa Beji Kecamatan Kedungbanteng, Kabupaten Banyumas bertujuan 1). Menghitung besarnya marjin pemasaran pada masing-masing saluran. 2). Menghitung besarnya farmer’s share, profit share, cost share pada masing-masing saluran pemasaran. 3). Menganalisis pengaruh biaya tenaga kerja, biaya transportasi, biaya penyusutan dan pengemasan, volume penjualan, jarak tempuh dan mortalitas terhadap besarnya marjin. Metode analisis menggunakan farmer’s share, cost share, profit share dan regresi linier. Hasil penelitian menunjukan bahwa marjin dari tiga saluran pemasaran, marjin yang diperoleh pedagang pengepul saluran III sebesar Rp376 per 100 ekor dan saluran IV sebesar Rp425per 100 ekor, pedagang besar marjin terbesar diperoleh saluran ke V sebesar Rp1.022 per 100 ekor dan terendah diperoleh saluran ke III sebesar Rp612 per 100 ekor, pada pedagang pengecer marjin terbesar diperoleh saluran ke III yaitu sebesar Rp451 per 100 ekor dan terendah diperoeh saluran ke V yaitu sebesar Rp263 per 100 ekor. Farmer’s share pada saluran III, IV dan V masing-masing 70,79 persen, 71,10 persen dan 72,65 persen. Profit share terbesar diperoleh pedagang pengecer saluran III sebesar 31,34 persen, dan terendah diperoleh saluran V sebesar 20,47 persen. Sedangkan cost share hanya terdapat pada pedagang besar dan yang terbesar pada saluran III sebesar 20,15 persen, dan terendah pada saluran IV sebesar 16,87 persen. Marjin pemasaran larva ikan gurami dipengaruhi oleh biaya tenaga kerja, biaya transportasi, biaya penyusutan dan pengemasan, volume penjualan, jarak tempuh, dan mortalitas mempunyai pengaruh yang signifikan terhadap marjin pemasaran larva ikan gurami (Osphronemus gourami Lac) di Desa Beji Kecamatan Kedungbanteng. |
| Abtrak (Bhs. Inggris) | The research on market margin of gurami fish larva in Beji Village, Kedungbanteng Sub District, Banyumas District is aimed to 1) Calculate the market margin value on every channel, 2) Calculate the value of farmer’s share, profit share, cost share on every market channel, and 3) Analyze the effect of labor cost, transportation cost, depreciation and packaging cost, selling volume, distance, and mortality toward the margin value. The methods of analysis used in this research are farmer’s share, cost share, profit share, and linear regression. The result showed the margin values from three market channels. For the collector merchant, the margin value from channel III was 376 rupiahs per 100 unit and channel IV was 425 rupiahs per 100unit. For the large-sized merchant, the highest margin was channel V with 1.022 rupiahs per 100 unit and the lowest was channel III with 612 rupiahs per 100 unit. For the retailer merchant, the highest margin was channel III with 451 rupiahs per 100 unit and the lowest margin was channel V with 263 rupiahs per 100 unit. The farmer’s share values on channel III, IV, V were 70,79 percent, 71,10 percent, and 72,65 percent respectively. The highest profit share was the retailer merchant on channel III with the value of 20,15 percent and the lowest was channel V with the value of 16,87 percent. While cost share occurs only in large-sized merchant with the highest value was on channel III with the value of 19.81 percent, and the lowest was on channel IV with the value of 16,87 percent. The market margin of gurami fish larva is influenced by labor cost, transportation cost, depreciation and packaging cost, selling volume, distance, and mortality which have a significant effect toward the market margin of gurami fish larva (Osphronemus gourami Lac) in Beji Village, Kedungbanteng Sub District. |
| Kata kunci | Pemasaran, Marjin, Ikan Gurami |
| Pembimbing 1 | Ir. H. Adwi Herry K. E, M.P. |
| Pembimbing 2 | Ir. Hj. Pudji Hastuti P., M.P. |
| Pembimbing 3 | |
| Tahun | 2013 |
| Jumlah Halaman | 106 |
| Tgl. Entri | (belum diset) |