| NIM | C1K008036 |
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| Namamhs | RYAN GIRI FEBRIANSYAH |
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| Judul Artikel | THE INFLUENCE OF PERSONAL INTERACTION, STORE IMAGE, AND CONVENIENCE ON CUSTOMER LOYALTY TOWARD SATISFACTION IN BOERSA KAMPUS DEPARTMENT STORE |
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| Abstrak (Bhs. Indonesia) | Service quality is very important for retail stores to increase their appeal to customers, such as personal interaction, store image and convenience. The aim of this study is to analyze that quality service in Boersa Kampus can influence the customer satisfaction and customer loyalty. The sample of this study were 122 students of Jendral Soedirman University who had ever made purchases in Boersa Kampus. Structural Equation Modeling (SEM) Assumption was used to test the hypotheses. The result show that personal interaction, store image and convenience have a positive effect on customer satisfaction. Customers satisfaction has positive effect on customer loyalty.
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| Abtrak (Bhs. Inggris) | Service quality is very important for retail stores to increase their appeal to customers, such as personal interaction, store image and convenience. The aim of this study is to analyze that quality service in Boersa Kampus can influence the customer satisfaction and customer loyalty. The sample of this study were 122 students of Jendral Soedirman University who had ever made purchases in Boersa Kampus. Structural Equation Modeling (SEM) Assumption was used to test the hypotheses. The result show that personal interaction, store image and convenience have a positive effect on customer satisfaction. Customers satisfaction has positive effect on customer loyalty.
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| Kata kunci | Personal interaction, Store image, Convenience, Customer satisfaction, Customer loyalty. |
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| Pembimbing 1 | Dr. Suliyanto, SE. MM |
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| Pembimbing 2 | Weni Novandari, SE. MM |
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| Pembimbing 3 | |
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| Tahun | 2013 |
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| Jumlah Halaman | 15 |
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| Tgl. Entri | (belum diset) |
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