| NIM | C1K009002 |
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| Namamhs | IDRIS SATRIO PANGESTU |
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| Judul Artikel | Brand Equity of Jenderal Soedirman University
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| Abstrak (Bhs. Indonesia) | The purpose of this research is to examine the influence of brand images, brand awareness and consumer attributes on brand equity of Jenderal Soedirman University. By using purposive sampling, this research uses 200 respondents as sample.This study used analysis multiple regression as the method. The result of this research show that consumer attributes has positive effect on brand equity of Jenderal Soedirman University, brand awareness has positive effect on brand equity of Jenderal Soedirman University, and brand images has positive effect on brand equity of Jenderal Soedirman University. |
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| Abtrak (Bhs. Inggris) | The purpose of this research is to examine the influence of brand images, brand awareness and consumer attributes on brand equity of Jenderal Soedirman University. By using purposive sampling, this research uses 200 respondents as sample.This study used analysis multiple regression as the method. The result of this research show that consumer attributes has positive effect on brand equity of Jenderal Soedirman University, brand awareness has positive effect on brand equity of Jenderal Soedirman University, and brand images has positive effect on brand equity of Jenderal Soedirman University. |
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| Kata kunci | Brand Equity, Consumer Attributes, Brand Images, Brand Awareness. |
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| Pembimbing 1 | Dr. Pramono Hariadi MS. |
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| Pembimbing 2 | Weni Novandari SE. MM. |
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| Pembimbing 3 | |
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| Tahun | 2013 |
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| Jumlah Halaman | 11 |
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| Tgl. Entri | (belum diset) |
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