| NIM | D1E009007 |
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| Namamhs | ARIEF AKHBAR PRABOWO |
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| Judul Artikel | SISTEM PEMASARAN DAN PROFIT MARGIN PETERNAKAN KELINCI DI KABUPATEN BANYUMAS |
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| Abstrak (Bhs. Indonesia) | Penelitian bertujuan untuk mengkaji sistem pemasaran dan perbedaan profit margin yang diperoleh peternak kelinci serta mengetahui faktor-faktor yang mempengaruhi pendapatan usaha ternak kelinci di Kabupaten Banyumas. Penelitian dilakukan dengan metode survei. Pengambilan sampel responden menggunakan metode sensus. Variabel yang diamati dan diukur terdiri dari sistem pemasaran, profit margin dan pendapatan peternak kelinci di Kabupaten Banyumas. Perbedaan profit margin dianalisis menggunakan Analisis Variansi dan Analisis Deskriptif, sedangkan untuk mengetahui faktor-faktor yang mempengaruhi pendapatan dianalisis menggunakan Analisis Regresi Linier Berganda. Hasil penelitian menunjukan bahwa sistem pemasaran usaha ternak kelinci yang dilakukan oleh peternak kelinci di Kabupaten Banyumas sudah cukup baik. Terdapat perbedaan profit margin yang diperoleh peternak kelinci di Kabupaten Banyumas yang dipengaruhi oleh sistem pemasaran yang digunakan oleh setiap peternak. Usaha ternak kelinci di Kabupaten Banyumas mempunyai kemampuan yang tinggi dalam menghasilkan laba dengan nilai profit margin rata-rata 89,27% / tahun. Rata - rata pendapatan peternak kelinci di Kabupaten Banyumas sebesar Rp. 256.493,48/ bulan. Faktor-faktor yang mempengaruhi pendapatan usaha ternak kelinci adalah jumlah ternak dan pendidikan peternak, sedangkan biaya pakan, umur peternak, dan lama beternak bernilai negatif, artinya kenaikan jumlah faktor-faktor tersebut menyebabkan penurunan terhadap pendapatan peternak kelinci di Kabupaten Banyumas. |
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| Abtrak (Bhs. Inggris) | This research was conducted to investigate a marketing system and differences in profit margin which were obtained by the farmers of rabbits and to know the factors that affected the operating income of rabbit in the Regency of banyumas. The research was done by the method of survey. The collection of the sampled respondents used the census method. The observed and measured variables consisted of marketing system, profit margin and farmer income of rabbit in the Regency of Banyumas. The difference in profit margin was analyzed using Descriptive Analysis and Variance Analysis, while to know the factors that influenced income, Multiple Linear Regression Analysis was used. The research results showed that the system of business management and marketing of rabbit that was performed by farmers of rabbits in the Regency of Banyumas was good enough. There was a difference in profit margin obtained by rabbit farmers in the Regency of Banyumas that was affected by the marketing system. The business of rabbit in the Regency of Banyumas had high aptitude to earn profit with the value of 89,27 %/ year in average. On average, the income of farmers of rabbits in the Regency of Banyumas was Rp. 256.493,48/ month. The factors that affected the operating income of rabbit farmers were the sum of rabbits, education the cost of feed, the age of farmers, and time period of farming. It meants an increase in the number of those factors caused a decrease in the earnings of rabbits farmers in the Regency of Banyumas.
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| Kata kunci | Pendapatan, Sistem Pemasaran, Profit Margin,Ternak Kelinci |
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| Pembimbing 1 | Dr.Ir. Syarifuddin Nur, M.Si |
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| Pembimbing 2 | Ir. Hudri Aunurohman, MP |
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| Pembimbing 3 | |
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| Tahun | 2013 |
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| Jumlah Halaman | 9 |
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| Tgl. Entri | (belum diset) |
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