| NIM | C1K008035 |
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| Namamhs | DIAN ANUGERAH KURNIAWAN |
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| Judul Artikel | THE EFFECT OF SHOPPING ORIENTATION, SUBJECTIVE NORM, TRUST AND DEMOGRAPHICS ON CUSTOMERS ONLINE PURCHASE INTENTION (STUDY IN JENDERAL SOEDIRMAN UNIVERSITY PURWOKERTO) |
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| Abstrak (Bhs. Indonesia) | Internet technology is important in our daily life in general and business world particularly. The increased role of the internet encourages the researchers to investigate the customers behaviour in this emergency market. The aim of this study was to examine the factors that give rise to the formation of the actual online shopping purchase of students in Jendral Soedirman University. The sample of this study were 101 students of Jendral Soedirman University who have ever done online shopping. Moderated Regression Analysis (MIRA) was used to test hypothesis. The result show that shopping orientation, subjective norm, trust have a positive effect on customer online purchase intention of jenderal soedirman students. Demographics strengthen the effect of shopping orientation, subjective norm, trust on customer online purchase intention of students. |
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| Abtrak (Bhs. Inggris) | Internet technology is important in our daily life in general and business world particularly. The increased role of the internet encourages the researchers to investigate the customers behaviour in this emergency market. The aim of this study was to examine the factors that give rise to the formation of the actual online shopping purchase of students in Jendral Soedirman University. The sample of this study were 101 students of Jendral Soedirman University who have ever done online shopping. Moderated Regression Analysis (MIRA) was used to test hypothesis. The result show that shopping orientation, subjective norm, trust have a positive effect on customer online purchase intention of jenderal soedirman students. Demographics strengthen the effect of shopping orientation, subjective norm, trust on customer online purchase intention of students. |
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| Kata kunci | Online shopping, shopping orientation, subjective norm, trust, demographics. |
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| Pembimbing 1 | Dr. Suliyanto, SE., MM |
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| Pembimbing 2 | Weni Nocandari, SE. MM |
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| Pembimbing 3 | Dr. Pramono Hari Adi, MS |
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| Tahun | 2013 |
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| Jumlah Halaman | 13 |
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| Tgl. Entri | (belum diset) |
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