Artikel Ilmiah : J0A023022 a.n. SULTAN
| NIM | J0A023022 |
|---|---|
| Namamhs | SULTAN |
| Judul Artikel | CREATING PROMOTIONAL INSTAGRAM STORY VIDEOS OF JAVA HERITAGE HOTEL PURWOKERTO GRILL NIGHT STATION |
| Abstrak (Bhs. Indonesia) | Laporan Praktik Kerja Lapangan yang berjudul "Creating Promotional Instagram Story Videos at Java Heritage Hotel in Purwokerto" disusun berdasarkan pengalaman magang penulis di Departemen Pemasaran Java Heritage Hotel Purwokerto, yang berlangsung selama 20 minggu mulai tanggal 13 Agustus 2025 hingga 31 Desember 2025. Proyek ini bertujuan untuk membuat video Instagram Story yang menarik guna mendukung upaya pemasaran digital hotel sekaligus meningkatkan kesadaran publik terhadap Grill Night Station sebagai salah satu program kuliner unggulannya. Pengumpulan data dalam penelitian ini dilakukan melalui observasi, wawancara, dan dokumentasi. Selama proses observasi, penulis mengamati berbagai aspek Grill Night Station, termasuk suasana acara, penyajian makanan, interaksi dengan tamu, hiburan langsung, serta elemen visual lainnya yang dapat memperkuat konten promosi. Wawancara dengan Manajer Pemasaran memberikan wawasan berharga mengenai tujuan promosi hotel, strategi branding, dan ekspektasi terhadap video akhir. Selain itu, dokumen pendukung seperti foto, rekaman video, brosur, dan materi promosi yang sudah ada dikumpulkan untuk membantu proses produksi. Selama proses pengembangan, penulis menghadapi beberapa tantangan, terutama dalam menguasai Adobe Premiere, karena pengalaman pengeditan penulis sebelumnya sebagian besar menggunakan CapCut. Untuk mengatasi keterbatasan ini, penulis menerima bimbingan dan pelatihan praktis dari Manajer Pemasaran serta editor konten hotel. Dukungan ini memungkinkan penulis menyelesaikan video promosi dengan sukses sekaligus meningkatkan kemampuan teknis pengeditan, keterampilan produksi konten kreatif, dan komunikasi profesional. Secara keseluruhan, magang ini memberikan pengalaman praktis yang berharga. |
| Abtrak (Bhs. Inggris) | The Job Training Report entitled "Creating Promotional Instagram Story Videos at Java Heritage Hotel in Purwokerto" was prepared based on the author's internship experience in the Marketing Department of Java Heritage Hotel Purwokerto, which took place over 20 weeks from August 13, 2025, to December 31, 2025. The project aimed at creating engaging Instagram Story videos that supported the hotel's digital marketing efforts while increasing public awareness of Grill Night Station as one of its featured culinary programs. Data for this study were collected through observation, interviews, and documentation. During the observation process, the author examined various aspects of Grill Night Station, including the event atmosphere, food presentation, guest interactions, live entertainment, and other visual elements that could strengthen the promotional content. The interview with the Marketing Manager provided valuable insights into the hotel's promotional goals, branding strategy, and expectations for the final videos. In addition, supporting documents such as photographs, video recordings, brochures, and existing promotional materials were collected to assist the production process. During the development process, several challenges were encountered, particularly in mastering Adobe Premiere, as the author's previous editing experience had mainly involved CapCut. To overcome this limitation, the author received guidance and practical training from the Marketing Manager and the hotel's content editor. This support enabled the author to complete the promotional videos successfully while improving technical editing abilities, creative content production skills, and professional communication. Overall, the internship provided valuable practical experience and contributed to both the author's professional development and the hotel's digital promotional activities. |
| Kata kunci | Promotional Video, Digital Marketing, Social Media Promotion, Instagram Story |
| Pembimbing 1 | Rosyid Dodiyanto, S.S., M.Hum. |
| Pembimbing 2 | Lely Tri Wijayanti, S.S., M.A. |
| Pembimbing 3 | |
| Tahun | 2026 |
| Jumlah Halaman | 34 |
| Tgl. Entri | 2026-08-13 13:57:06.059589 |