Artikel Ilmiah : J0A023069 a.n. NAURA CLARISSA
| NIM | J0A023069 |
|---|---|
| Namamhs | NAURA CLARISSA |
| Judul Artikel | CREATING BILINGUAL ADVERTISING VIDEOS AT PT AERONUSA INTI RAYA SENTRAL CARGO JAKARTA FOR INSTAGRAM |
| Abstrak (Bhs. Indonesia) | Laporan praktik kerja ini berjudul “Creating Bilingual Advertising Videos at PT Aeronusa Inti Raya Sentral Cargo Jakarta for Instagram”. Praktik kerja ini dilaksanakan pada 1 Agustus 2025 hingga 31 Oktober 2025 di Jakarta. Tujuan dari praktik kerja ini adalah untuk mendeskripsikan proses kerja di PT Aeronusa Inti Raya Sentral Cargo, menghasilkan empat video promosi bilingual untuk memperkenalkan layanan perusahaan, serta mengidentifikasi permasalahan dan solusi dalam proses pembuatan video promosi tersebut. Selama kegiatan praktik kerja, metode yang digunakan meliputi observasi, wawancara, dan dokumentasi. Observasi dilakukan dengan mengamati kegiatan tim Digital Marketing, seperti brainstorming, shooting, dan editing. Wawancara dilakukan dengan tiga staf Digital Marketing untuk memperoleh informasi terkait strategi promosi, fitur layanan, dan target audiens. Dokumentasi dilakukan melalui pengumpulan foto, video, dan dokumen pendukung lainnya. Berdasarkan kegiatan yang telah dilakukan, empat video promosi bilingual (Bahasa Inggris–Bahasa Indonesia) berhasil dihasilkan dengan pesan yang jelas dan visual yang menarik melalui tahapan pra-produksi, produksi, dan pasca-produksi. Selama proses tersebut, beberapa kendala dihadapi, seperti kesulitan beradaptasi dengan sistem kerja, manajemen waktu, serta keterbatasan dalam keterampilan editing dan penggunaan bahasa bilingual. Kendala-kendala tersebut diatasi dengan penyesuaian rutinitas kerja, pengaturan prioritas tugas, serta peningkatan kemampuan melalui pembelajaran mandiri dan pencarian referensi digital. Video yang dihasilkan diharapkan dapat meningkatkan efektivitas promosi serta memperluas jangkauan perusahaan kepada audiens internasional, seperti pelajar internasional, wisatawan asing, dan ekspatriat di Indonesia |
| Abtrak (Bhs. Inggris) | This job training report is entitled “Creating Bilingual Advertising Videos at PT Aeronusa Inti Raya Sentral Cargo Jakarta for Instagram”. The internship was conducted from 1 August 2025 to 31 October 2025 in Jakarta. The objectives of this internship are to describe the work process at PT Aeronusa Inti Raya Sentral Cargo, create four bilingual promotional videos to introduce the company’s services and features, and identify problems along with their solutions during the video production process. During the internship, three data collection methods were applied: observation, interview, and documentation. Observation was carried out by directly observing the activities of the digital marketing team, including brainstorming, shooting, and editing processes. Interviews were conducted with three digital marketing staff members to obtain information regarding promotional strategies, service features, target audiences, and customer needs. Documentation was collected in the form of photos, videos, and supporting documents related to the advertising production process As a result, four bilingual promotional videos in English and Indonesian were produced using clear messaging and attractive visuals through the pre-production, production, and post-production stages. During the process, several obstacles were encountered, including difficulties in adapting to the work system, managing time, and limitations in editing and bilingual skills. These challenges were addressed by adjusting daily routines, organizing tasks effectively, and improving skills through independent learning and exploring digital references. These videos are expected to improve promotional effectiveness and expand the company’s reach to international audiences, including international students, visitors, and expatriates in Indonesia. |
| Kata kunci | Bilingual, Digital Advertising, Instagram Marketing |
| Pembimbing 1 | Gigih Ariastuti Purwandari |
| Pembimbing 2 | Indriyati Hadiningrum |
| Pembimbing 3 | - |
| Tahun | 2026 |
| Jumlah Halaman | 69 |
| Tgl. Entri | 2026-08-13 11:13:26.620372 |