Artikel Ilmiah : D1A022111 a.n. ATHALLAH FAKHRI PRATAMA
| NIM | D1A022111 |
|---|---|
| Namamhs | ATHALLAH FAKHRI PRATAMA |
| Judul Artikel | ANALISIS PENDAPATAN DAN FARMER'S SHARE PETERNAK AYAM PETELUR BERDASARKAN SALURAN PEMASARAN YANG BERBEDA DI KABUPATEN BANYUMAS |
| Abstrak (Bhs. Indonesia) | Penelitian bertujuan untuk mengidentifikasi jenis saluran pemasaran, mengetahui besarnya pendapatan dan farmer's share, serta menganalisis perbedaan pendapatan dan farmer's share peternak ayam petelur berdasarkan saluran pemasaran yang berbeda di Kabupaten Banyumas. Penelitian dilaksanakan di Kecamatan Sumbang, Pekuncen, Ajibarang, dan Kembaran dengan menggunakan metode survei. Pemilihan lokasi dilakukan secara purposive sampling, pengambilan sampel sebanyak 60 peternak dilakukan dengan teknik stratified random sampling. Data dianalisis secara deskriptif kuantitatif menggunakan analisis pendapatan, analisis farmer's share, Independent Sample T-Test untuk pengujian beda pendapatan, dan Mann-Whitney U Test untuk pengujian beda farmer's share. Hasil penelitian menunjukkan bahwa terdapat dua jenis saluran pemasaran di lokasi penelitian, yaitu saluran pemasaran langsung dan saluran pemasaran tidak langsung. Rata-rata pendapatan peternak pada saluran pemasaran langsung tercatat sebesar Rp19.115.500 per 100 ekor per periode dengan perolehan nilai farmer's share sebesar 100%. Rata-rata pendapatan pada saluran pemasaran tidak langsung sebesar Rp15.546.847 per 100 ekor per periode dengan nilai farmer's share sebesar 91,95%. Hasil uji statistik membuktikan bahwa terdapat perbedaan rata-rata pendapatan dan farmer's share yang signifikan secara nyata antara peternak pada kedua saluran pemasaran tersebut (p<0,05). Saluran pemasaran langsung terbukti memberikan efisiensi dan proporsi penerimaan harga yang lebih maksimal bagi peternak karena mampu mengeliminasi potongan margin dari lembaga perantara. Peternak disarankan menerapkan strategi kombinasi saluran untuk menyeimbangkan margin keuntungan dengan kontinuitas serapan produksi harian. |
| Abtrak (Bhs. Inggris) | This study aimed to identify the types of marketing channels, determine the amount of income and farmer's share, and analyze the differences in income and farmer's share of laying hen farmers based on different marketing channels in Banyumas Regency. The research was conducted in Sumbang, Pekuncen, Ajibarang, and Kembaran Sub-districts using a survey method. The location was selected through purposive sampling, while a sample of 60 farmers was drawn using a stratified random sampling technique. Data were analyzed using quantitative descriptive analysis, income analysis, farmer's share analysis, Independent Sample T-Test for income comparison, and Mann-Whitney U Test for farmer's share comparison. The results showed that there were two types of marketing channels: direct and indirect marketing channels. The average income of farmers in the direct marketing channel was IDR 19,115,500 per 100 birds per period with a farmer's share value of 100%. The average income in the indirect marketing channel was IDR 15,546,847 per 100 birds per period with a farmer's share Vol. No. Juli 2026 value of 91.95%. Statistical tests proved that there was a significant difference in the average income and farmer's share between farmers in the two marketing channels (p<0.05). The direct marketing channel proved to provide higher financial efficiency and a more optimal proportion of price received for farmers because it eliminates the margin deductions from intermediary institutions. Based on these results, farmers are advised to implement a combined channel strategy to balance profit margins with the continuity of daily production absorption. |
| Kata kunci | Ayam Petelur, Pendapatan, Farmer’s Share, Saluran Pemasaran, Kabupaten Banyumas |
| Pembimbing 1 | Nunung Noor Hidayat |
| Pembimbing 2 | Rahayu Widiyanti |
| Pembimbing 3 | |
| Tahun | 2026 |
| Jumlah Halaman | 8 |
| Tgl. Entri | 2026-08-10 12:51:17.931628 |