Artikel Ilmiah : A1A022053 a.n. ANDRIANTO KURNIAWAN
| NIM | A1A022053 |
|---|---|
| Namamhs | ANDRIANTO KURNIAWAN |
| Judul Artikel | STRATEGI PENGEMBANGAN AGRIBISNIS KOPI ROBUSTA DI KECAMATAN DAYEUHLUHUR KABUPATEN CILACAP |
| Abstrak (Bhs. Indonesia) | Penelitian ini dilatarbelakangi oleh meningkatnya konsumsi kopi dalam negeri yang tidak diimbangi dengan peningkatan produksi kopi nasional secara optimal. Kecamatan Dayeuhluhur Kabupaten Cilacap merupakan salah satu wilayah potensial penghasil kopi robusta di Jawa Tengah dengan luas areal perkebunan dan tingkat produksi yang cukup tinggi di Kabupaten Cilacap. Usahatani kopi di wilayah tersebut masih menghadapi berbagai permasalahan seperti rendahnya konsistensi petani dalam budidaya kopi, terbatasnya kegiatan penyuluhan, lemahnya kelembagaan petani, serta masih minimnya pengolahan pascapanen yang menyebabkan rendahnya nilai tambah produk kopi. Tujuan penelitian adalah mengidentifikasi faktor kekuatan, kelemahan, peluang, dan ancaman pada usahatani kopi robusta di Kecamatan Dayeuhluhur, mengetahui karakteristik strategi yang sesuai, merumuskan alternatif strategi pengembangan, serta menentukan prioritas strategi yang dapat diterapkan dalam pengembangan usahatani kopi robusta di wilayah tersebut. Metode yang digunakan pada penelitian adalah deskriptif kualitatif dengan pendekatan studi kasus. Penentuan lokasi dilakukan secara purposive. Teknik pengambilan informan dilakukan secara purposive sampling dengan melibatkan petani kopi, penyuluh pertanian, pemerintah desa, pengepul, pemilik coffee shop, konsumen, serta informan ahli. Data yang digunakan terdiri dari data primer dan data sekunder yang diperoleh melalui observasi, wawancara mendalam, kuesioner, studi pustaka, dan dokumentasi. Analisis data dilakukan menggunakan analisis deskriptif, matriks IFE (Internal Factor Evaluation), matriks EFE (External Factor Evaluation), matriks SWOT, dan matriks QSPM (Quantitative Strategic Planning Matrix). Hasil penelitian menunjukkan bahwa usahatani kopi robusta di Kecamatan Dayeuhluhur memiliki beberapa kekuatan berupa produk kopi berkualitas, hasil produksi yang besar, lahan perkebunan yang luas, pertukaran ilmu pengetahuan, aspek ekonomis yang menjanjikan, serta adanya metode tumpangsari. Kelemahan yang dihadapi yaitu terbatasnya pengolahan pascapanen, teknik budidaya belum optimal, rendahnya akses penyuluhan, ketiadaan kelembagaan, dan minimnya sumberdaya manusia di subsistem hilir dan penunjang. Peluang yang dimiliki antara lain meningkatnya konsumsi kopi, potensi jalinan kemitraan, dan dukungan dari pemerintah atau dinas terkait. Ancaman yang dihadapi berupa persaingan pasar, potensi bencana alam, penutupan lahan ilegal, perubahan iklim, serta fluktuasi harga kopi. Berdasarkan analisis SWOT dan QSPM diperoleh beberapa alternatif strategi pengembangan dengan karakteristik strategi yaitu hold and maintain, dengan strategi prioritas berupa penguatan lembaga penyuluhan (penambahan SDM dan pelatihan berkala), reaktivasi kelompok tani, lembaga permodalan dan korporasi petani. |
| Abtrak (Bhs. Inggris) | This research was motivated by the increasing domestic coffee consumption which has not been accompanied by an optimal increase in national coffee production. Dayeuhluhur Subdistrict, Cilacap Regency, is one of the potential robusta coffee-producing areas in Central Java, with a relatively large plantation area and high production level within Cilacap Regency. However, robusta coffee farming in this area still faces several problems, including low farmer consistency in coffee cultivation, limited extension activities, weak farmer institutions, and minimal post-harvest processing, which reduce the added value of coffee products. This study aimed to identify the strengths, weaknesses, opportunities, and threats of robusta coffee farming in Dayeuhluhur Subdistrict, formulate alternative development strategies, and determine priority strategies for the development of robusta coffee farming in the area. This study employed a qualitative descriptive method using a case study approach. The research location was selected purposively. Informants were selected through purposive sampling and involved coffee farmers, agricultural extension officers, village governments, collectors, coffee shop owners, consumers, and expert informants. The data used consisted of primary and secondary data obtained through observation, in-depth interviews, questionnaires, literature review, and documentation. Data analysis was conducted using descriptive analysis, the IFE (Internal Factor Evaluation) matrix, EFE (External Factor Evaluation) matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The results showed that robusta coffee farming in Dayeuhluhur Subdistrict has several strengths, including high-quality coffee products, high production output, extensive plantation areas, knowledge-sharing practices among farmers, promising economic prospects, and the implementation of intercropping systems. The main weaknesses identified were limited post-harvest processing, suboptimal cultivation techniques, low access to agricultural extension services, the absence of strong farmer institutions, and limited human resources in the downstream and supporting subsystems. Opportunities include increasing coffee consumption, potential partnership development, and support from the government and related agencies. Meanwhile, the main threats consist of market competition, potential natural disasters, illegal land closure, climate change, and fluctuations in coffee prices. Based on the SWOT and QSPM analyses, several alternative development strategies were formulated, with the priority strategy focusing on strengthening extension institutions through additional human resources and regular training programs, reactivating farmer groups, and strengthening rural financial institutions and farmer corporations. |
| Kata kunci | agribisnis, kopi robusta, pengembangan komoditas wilayah, swot, qspm |
| Pembimbing 1 | Dr. Dindy Darmawati Putri, S.P., M.P. |
| Pembimbing 2 | Ulfah Nurdiani, S.P., M.Sc. |
| Pembimbing 3 | |
| Tahun | 2026 |
| Jumlah Halaman | 147 |
| Tgl. Entri | 2026-07-24 17:14:06.844663 |