Artikel Ilmiah : J1C021041 a.n. JASMINE PUTRI PERTIWI
| NIM | J1C021041 |
|---|---|
| Namamhs | JASMINE PUTRI PERTIWI |
| Judul Artikel | Mekubari, Kikubari, Kokorokubari sebagai Konsep Omotenashi pada Klub Golf Kokura Country Club Fukuoka Jepang |
| Abstrak (Bhs. Indonesia) | Penelitian ini membahas penerapan konsep omotenashi melalui tiga sikap utama, yaitu mekubari (pengamatan), kikubari (inisiatif), dan kokorokubari (empati), pada klub golf Kokura Country Club di Prefektur Fukuoka, Jepang. Penelitian ini dilatarbelakangi oleh belum ditemukannya kajian mengenai implementasi omotenashi dalam bidang olahraga, khususnya golf, walaupun industri golf di Jepang memiliki keterkaitan erat dengan budaya pelayanan. Penelitian ini bertujuan untuk mendeskripsikan bentuk dan penerapan ketiga sikap tersebut dalam praktik pelayanan pramugolf. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa observasi mendalam dan wawancara terstruktur. Sumber data terdiri atas tiga orang pramugolf dan satu orang master caddy yang aktif bekerja di Kokura Country Club, serta pengalaman partisipatif peneliti sebagai pramugolf selama periode Januari 2024 hingga Januari 2025. Data dianalisis melalui proses penyajian dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa mekubari diterapkan melalui pengamatan menyeluruh terhadap kondisi tamu dan lingkungan lapangan, kikubari diwujudkan dalam tindakan inisiatif tanpa menunggu instruksi, seperti menyiapkan perlengkapan dan memberikan saran permainan, sedangkan kokorokubari tercermin dari perhatian tulus terhadap kenyamanan, keselamatan, dan kondisi emosional tamu. Ketiga sikap tersebut saling berkaitan dan membentuk sistem pelayanan yang konsisten, detail, dan berorientasi pada pengalaman tamu. Penelitian ini memperluas kajian omotenashi ke ranah olahraga serta memberikan kontribusi teoretis dan praktis bagi pengembangan pelayanan berbasis budaya Jepang. |
| Abtrak (Bhs. Inggris) | This study examines the implementation of the concept of omotenashi through three fundamental attitudes: mekubari (attentive observation), kikubari (initiative), and kokorokubari (empathy) at Kokura Country Club in Fukuoka Prefecture, Japan. This research is motivated by the limited academic discussion on the application of omotenashi within the field of sports, particularly golf, despite the strong connection between the Japanese golf industry and service culture. The purpose of this study is to describe how these three attitudes are practiced in caddy service. This research employs a descriptive qualitative method. Data were collected through in-depth observation and structured interviews. The primary sources consist of three caddies and one master caddy actively working at Kokura Country Club, as well as the researcher’s participatory experience as a caddy from January 2024 to January 2025. The data were analyzed through presentation and conclusion drawing. The findings reveal that mekubari is manifested through comprehensive observation of both guests and the course environment; kikubari is expressed through proactive actions taken without waiting for instructions, such as preparing equipment and providing game-related advice; and kokorokubari is reflected in sincere concern for guests’ comfort, safety, and emotional condition. These three attitudes are interconnected and collectively form a consistent, detailoriented service system focused on enhancing the guest experience. This study expands the scope of omotenashi research into the sports sector and provides both theoretical and practical contributions to the development of Japanese culture-based service. |
| Kata kunci | omotenashi, mekubari, kikubari, kokorokubari, pelayanan golf, pramugolf Jepang |
| Pembimbing 1 | Dr. Yusida Lusiana, S.S., M.Si., M.Pd. |
| Pembimbing 2 | Muammar Kadafi, S.S., M.A. |
| Pembimbing 3 | |
| Tahun | 2026 |
| Jumlah Halaman | 118 |
| Tgl. Entri | 2026-02-23 07:01:45.44721 |