| NIM | F1C021074 |
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| Namamhs | JIHAN SALSABILA |
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| Judul Artikel | POLA KOMUNIKASI VIRTUAL DALAM SQUAD LADIES LYNETTE PADA GAMES ONLINE MOBILE LEGENDS: BANG BANG |
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| Abstrak (Bhs. Indonesia) | Industri game online di Indonesia, khususnya Mobile Legends: Bang Bang (MLBB), telah bergeser menjadi fenomena budaya masif yang diiringi dengan peningkatan signifikan jumlah pemain perempuan. Fenomena ini memicu terbentuknya "Squad Ladies" sebagai ruang aman (safe space) bagi perempuan untuk menghindari perilaku toksik dan diskriminasi di lingkungan e-sport yang cenderung maskulin. Penelitian ini bertujuan untuk membedah proses terbentuknya pola komunikasi virtual yang kohesif pada Squad Ladies Lynette di tengah penggunaan multiplatform komunikasi seperti WhatsApp, Discord, dan in-game chat. Menggunakan metode kualitatif dengan pendekatan etnografi virtual (netnografi), data dikumpulkan melalui observasi partisipatif virtual dan wawancara mendalam terhadap tiga informan kunci yang mewakili peran kapten tim, anggota lama, dan anggota baru. Analisis data dikaji menggunakan kerangka teori Social Information Processing (SIP) dan Social Identity Deindividuation Effect (SIDE). Hasil penelitian menemukan adanya "Pola Komunikasi Adaptif Lynette" yang berjalan secara dinamis dalam siklus empat fase: pra-permainan, permainan, pasca-permainan, dan relasional. Adaptasi isyarat sosial melalui simbol digital serta internalisasi identitas kolektif sebagai gamer perempuan terbukti mampu membentuk pola komunikasi yang menyeimbangkan antara efisiensi koordinasi taktis melalui pola sentralisasi serta penguatan solidaritas sosial melalui pola desentralisasi. |
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| Abtrak (Bhs. Inggris) | The online gaming industry in Indonesia, particularly Mobile Legends: Bang Bang (MLBB), has shifted into a massive cultural phenomenon accompanied by a significant increase in the number of female players. This phenomenon has triggered the formation of "Squad Ladies" as a safe space for women to avoid toxic behavior and discrimination in the predominantly masculine e-sports environment. This research aims to dissect the formation process of cohesive virtual communication patterns within Squad Ladies Lynette amidst the use of multiple communication platforms such as WhatsApp, Discord, and in-game chat. Employing a qualitative method with a virtual ethnography (netnography) approach, data were collected through virtual participant observation and in-depth interviews with three key informants representing the roles of team captain, senior member, and new member. Data analysis was conducted using the theoretical frameworks of Social Information Processing (SIP) and Social Identity Deindividuation Effect (SIDE). The findings reveal "Lynette's Adaptive Communication Pattern," which operates dynamically in a four-phase cycle: pre-game, in-game, post-game, and relational. The adaptation of social cues through digital symbols and the internalization of collective identity as female gamers are proven to shape communication patterns that balance tactical coordination efficiency through centralized patterns and the reinforcement of social solidarity through decentralized patterns. |
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| Kata kunci | Pola Komunikasi Virtual, Mobile Legends, Squad Ladies, Etnografi virtual |
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| Pembimbing 1 | Dr. Edi Santoso, S.Sos., M.Si. |
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| Pembimbing 2 | Resya Nur Intan Putri, M.I.Kom. |
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| Pembimbing 3 | |
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| Tahun | 2026 |
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| Jumlah Halaman | 9 |
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| Tgl. Entri | 2026-02-19 14:32:54.850767 |
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