| NIM | F1C022059 |
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| Namamhs | NUR FARIHAH |
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| Judul Artikel | Peran Campaign Manager dalam Kampanye Kehumasan “Dari Jeruji Besi Menjadi Inspirasi” |
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| Abstrak (Bhs. Indonesia) | Kampanye kehumasan “Dari Jeruji Besi Menjadi Inspirasi” membahas peran campaign manager dalam upaya mengurangi stigma negatif masyarakat terhadap warga binaan dan mantan warga binaan. Kampanye dirancang dalam bentuk event kolaboratif yang melibatkan institusi pembinaan, pelaku usaha dan UMKM, tokoh masyarakat, serta generasi muda. Kegiatan kampanye meliputi talkshow inspiratif, penampilan musik, dan pameran karya warga binaan serta mantan warga binaan, dengan masyarakat sebagai objek utama dalam proses reintegrasi sosial. Efektivitas kampanye diukur melalui kuesioner pre-test dan post-test. Hasil pre-test menunjukkan persetujuan terhadap pernyataan bernuansa negatif sebesar 61,46% yang menurun menjadi 42,38% pada post-test. Sementara itu, persetujuan terhadap pernyataan bernuansa positif meningkat dari 68,63% menjadi 81,79%. Hasil tersebut menunjukkan bahwa pengelolaan kampanye oleh campaign manager melalui pendekatan event kolaboratif efektif dalam membangun persepsi positif dan humanis masyarakat terhadap mantan warga binaan. |
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| Abtrak (Bhs. Inggris) | The public relations campaign “From Behind Bars to Inspiration” examines the role of a campaign manager in reducing negative public stigma toward inmates and former inmates. The campaign was designed as a collaborative event involving correctional institutions, entrepreneurs and MSMEs, community leaders, and young generations. The campaign activities included inspirational talk shows, music performances, and exhibitions of works created by inmates and former inmates, with the public as the main target in the social reintegration process. The effectiveness of the campaign was measured using pre-test and post-test questionnaires. The pre-test results showed a 61.46% level of agreement with negatively framed statements, which decreased to 42.38% in the post-test. Meanwhile, agreement with positively framed statements increased from 68.63% to 81.79%. These results indicate that a collaboratively designed event campaign managed strategically by a campaign manager is effective in fostering more positive and humanistic public perceptions toward former inmates. |
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| Kata kunci | Campaign Manager, Kampanye Kehumasan, Stigma, Reintegrasi Sosial |
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| Pembimbing 1 | Prof. Dr. Mite Setiansah, S.IP., M.Si. |
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| Pembimbing 2 | Dr. Edi Santoso, S.Sos., M.Si. |
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| Pembimbing 3 | Prof. Dr. Nana Sutikna, M.Hum. |
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| Tahun | 2026 |
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| Jumlah Halaman | 19 |
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| Tgl. Entri | 2026-02-03 12:52:40.867032 |
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