| NIM | C2C023076 |
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| Namamhs | FATMA NASHRIATI |
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| Judul Artikel | Determinant Analysis Revisit Intention and Word of Mouth in Purwokerto Private Hospital |
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| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi niat berkunjung kembali dan promosi dari mulut ke mulut (WOM) pada pasien rawat jalan di Rumah Sakit JIH Purwokerto. Penelitian ini secara khusus mengkaji hubungan antara nilai yang dirasakan, kualitas layanan, kepuasan pasien, pengalaman merek, dan citra rumah sakit terhadap niat berkunjung kembali dan WOM. Pendekatan kuantitatif cross sectional diterapkan, melibatkan 372 responden yang dipilih secara accidental sampling. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS SEM). Hasil penelitian menunjukkan bahwa nilai yang dirasakan, kualitas layanan, kepuasan pasien, pengalaman merek, dan citra rumah sakit secara signifikan memengaruhi niat berkunjung kembali dan WOM, yang menunjukkan pentingnya faktor-faktor ini dalam memperkuat loyalitas pasien di rumah sakit swasta. |
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| Abtrak (Bhs. Inggris) | This study aims to analyze the factors influencing revisit intention and word of mouth (WOM) among outpatients at JIH Purwokerto Hospital. The study specifically examines the relationships between perceived value, service quality, patient satisfaction, brand experience, and hospital image on revisit intention and WOM. A quantitative cross sectional approach was applied, involving 372 respondents selected through accidental sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS SEM). The results indicate that perceived value, service quality, patient satisfaction, brand experience, and hospital image significantly affect revisit intention and WOM, suggesting the importance of these factors in strengthening patient loyalty in private hospitals. |
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| Kata kunci | Revisit intention, Word of mouth, Perceived value, Service quality, Patient satisfaction, Brand experience, Hospital image |
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| Pembimbing 1 | Refius Pradipta Setyanto |
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| Pembimbing 2 | Eman Sutrisna |
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| Pembimbing 3 | - |
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| Tahun | 2025 |
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| Jumlah Halaman | 10 |
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| Tgl. Entri | 2025-11-25 16:12:05.538127 |
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