| NIM | C1G021024 |
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| Namamhs | ANIN DIAH SUSILOWATI |
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| Judul Artikel | THE EFFECT OF NGARSOPURO NIGHT MARKET ON THE INCOME OF MIKRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) |
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| Abstrak (Bhs. Indonesia) | This study aims to determine the effect of the existence of Ngarsopuro Night Market on the income of MSMEs with a focus on regional revitalization factors, market management, products, and marketing strategies. This research is a quantitative study with cross-sectional data using Structural Equation Modeling Partial Least Squares (SEM-PLS) data analysis techniques. The results of this study indicate that market management, product, and marketing strategy factors have a positive and significant effect, while the revitalization factor has a positive but insignificant effect. It can be concluded that market management, products, and marketing strategies significantly impact the income of MSMEs at Ngarsopuro Night Market. In contrast, area revitalization has a weaker effect on MSME income. |
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| Abtrak (Bhs. Inggris) | This study aims to determine the effect of the existence of Ngarsopuro Night Market on the income of MSMEs with a focus on regional revitalization factors, market management, products, and marketing strategies. This research is a quantitative study with cross-sectional data using Structural Equation Modeling Partial Least Squares (SEM-PLS) data analysis techniques. The results of this study indicate that market management, product, and marketing strategy factors have a positive and significant effect, while the revitalization factor has a positive but insignificant effect. It can be concluded that market management, products, and marketing strategies significantly impact the income of MSMEs at Ngarsopuro Night Market. In contrast, area revitalization has a weaker effect on MSME income. |
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| Kata kunci | MSMEs, Revenue, and Night Market |
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| Pembimbing 1 | Dr. Diah Setyorini Gunawan., S.E., M.Si |
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| Pembimbing 2 | Indrawan Firdauzi., S.Pd., M.Sc |
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| Pembimbing 3 | |
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| Tahun | 2025 |
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| Jumlah Halaman | 15 |
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| Tgl. Entri | 2025-09-12 09:47:19.94719 |
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