Artikel Ilmiah : C1C019065 a.n. ALFIN SANTOSA
| NIM | C1C019065 |
|---|---|
| Namamhs | ALFIN SANTOSA |
| Judul Artikel | ANTESEDEN KEPUTUSAN INVESTASI DIGITAL DI PASAR MODAL INDONESIA |
| Abstrak (Bhs. Indonesia) | Investasi di pasar modal pada saat ini mengalami peningkatan yang cukup siginifikan, walaupun jika dibandingkan dengan negara lain jumlah investor pasar modal di indonesia masih tergolong rendah. Mayoritas investor pasar modal berasal dari kalangan generasi z dan milenial. Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness, perceived ease of use, literasi keuangan, financial experience, dan persepsi keamanan terhadap keputusan investasi digital di pasar modal indonesia. Populasi pada penelitian ini adalah masyarakat Purwokerto yang tergabung dalam grup investor saham Purwokerto.Sampel pada penelitian ini sebanyak 180 anggota yang tergabung dalam grup investor saham Purwokerto. Teknik pengumpulan data pada penelitian ini adalah menggunakan kuesioner. Data dianlaisis dengan menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa : (1) perceived usefulness berpengaruh positif terhadap keputusan investasi digital; (2) perceived ease of use berpengaruh positif terhadap keputusan investasi digital; (3) literasi keuangan tidak berpengaruh terhadap keputusan investasi digital; (4) financial experience tidak berpengaruh terhadap keputusan investasi digital; (5) persepsi keamanan berpengaruh positif terhadap keputusan investasi digital. Implikasi dalam penelitian ini menunjukkan bahwa kemampuan mengelola keuangan dan kemajuan teknologi berdampak positif terhadap keputusan investasi di pasar modal. Pemahaman keuangan membantu individu menghindari kerugian dan merencanakan investasi lebih baik, sedangkan teknologi mempermudah akses informasi, transaksi, dan pemantauan portofolio secara real-time, sehingga mendukung pengambilan keputusan investasi yang lebih tepat. |
| Abtrak (Bhs. Inggris) | Investment in the capital market in Indonesia has been experiencing a significant increase in recent years. However, compared to other countries, the number of capital market investors in Indonesia remains relatively low. The majority of these investors belong to Generation Z and the millennial generation. This study aims to examine the influence of perceived usefulness, perceived ease of use, financial literacy, financial experience, and security perception on digital investment decisions in the Indonesian capital market. The population of this research consists of individuals residing in Purwokerto who are members of the Purwokerto stock investor group. The sample comprises 180 members selected from this investor group. Data were collected through questionnaires. The data were then analyzed using multiple linear regression analysis. The results of the study indicate that: (1) perceived usefulness has a positive influence on digital investment decisions; (2) perceived ease of use has a positive influence on digital investment decisions; (3) financial literacy does not have a significant influence on digital investment decisions; (4) financial experience does not have a significant influence on digital investment decisions; (5) security perception has a positive influence on digital investment decisions. The implications of this research suggest that the ability to manage personal finances and the advancement of technology have a positive impact on investment decisions in the capital market. Financial literacy enables individuals to avoid losses and to plan investments more effectively, while technology facilitates access to information, transactions, and real-time portfolio monitoring, thereby supporting more informed and accurate investment decision-making. |
| Kata kunci | Perceived Usefulness, Perceived Ease Of Use, Literasi Keuangan, Financial Experience, Persepsi Keamanan, Keputusan Investasi, Pasar Modal |
| Pembimbing 1 | Dr. Puji Lestari, SE, M.Si, Ak., CA. |
| Pembimbing 2 | Ascaryan Rafinda, SE, M.Sc, Ak., CA, Ph.D. |
| Pembimbing 3 | |
| Tahun | 2025 |
| Jumlah Halaman | 124 |
| Tgl. Entri | 2025-07-15 14:41:24.057323 |