Artikel Ilmiah : J0A022027 a.n. SABINA NURUL CHOIRUNNISA
| NIM | J0A022027 |
|---|---|
| Namamhs | SABINA NURUL CHOIRUNNISA |
| Judul Artikel | Creating Promotional Videos as Sapphire Group Marketing Tools |
| Abstrak (Bhs. Indonesia) | This final report presents the job training activities conducted at Sapphire Group on September 2nd - December 2nd, 2024. The purposes of this report were to explain the implementation of the job training activities, the process of producing promotional videos with English voice overs and bilingual subtitles (Indonesian and English), as well as the challenges and solutions encountered in producing the videos entitled “Sapphire Riverside House Tour” and “Who Says Gen Z Can’t Buy a House?”. The use of bilingual subtitles in Indonesian and English in promotional videos is a strategic approach to engage both local and international audiences. The selection of the videos aimed to support the marketing objectives of Sapphire Group by using both hard selling and soft selling approaches tailored to the target audience. Additionally, the videos were created in a cinematic style with a vertical (portrait) format to align with current digital marketing trends. In completing the job training activities, three methods were applied: observation, interview, and documentation. These methods helped the writer understanding the company’s marketing needs, audience behavior, and existing brand tone. Observation provided insights into visual trends and consumer engagement, interviews offered input on content expectations and production standards, while documentation supported the creation of promotional videos through visual recording and editing. The video production process consisted of three stages: pre-production, production, and post-production. The pre-production stage involved planning and preparation activities before filming. The production stage included shooting and voice over recording. The post-production stage involved editing the videos and adding bilingual subtitles. After completion, the videos were published through Sapphire Group’s Instagram account (@sapphiregrahaofficial) because it offers a better balance between inspiration and product information key elements that resonate with Generation Z’s digital behavior. |
| Abtrak (Bhs. Inggris) | This final report presents the job training activities conducted at Sapphire Group on September 2nd - December 2nd, 2024. The purposes of this report were to explain the implementation of the job training activities, the process of producing promotional videos with English voice overs and bilingual subtitles (Indonesian and English), as well as the challenges and solutions encountered in producing the videos entitled “Sapphire Riverside House Tour” and “Who Says Gen Z Can’t Buy a House?”. The use of bilingual subtitles in Indonesian and English in promotional videos is a strategic approach to engage both local and international audiences. The selection of the videos aimed to support the marketing objectives of Sapphire Group by using both hard selling and soft selling approaches tailored to the target audience. Additionally, the videos were created in a cinematic style with a vertical (portrait) format to align with current digital marketing trends. In completing the job training activities, three methods were applied: observation, interview, and documentation. These methods helped the writer understanding the company’s marketing needs, audience behavior, and existing brand tone. Observation provided insights into visual trends and consumer engagement, interviews offered input on content expectations and production standards, while documentation supported the creation of promotional videos through visual recording and editing. The video production process consisted of three stages: pre-production, production, and post-production. The pre-production stage involved planning and preparation activities before filming. The production stage included shooting and voice over recording. The post-production stage involved editing the videos and adding bilingual subtitles. After completion, the videos were published through Sapphire Group’s Instagram account (@sapphiregrahaofficial) because it offers a better balance between inspiration and product information key elements that resonate with Generation Z’s digital behavior. |
| Kata kunci | Creative Content, Promotional Videos, Marketing Tools |
| Pembimbing 1 | Eka Yunita Liambo, S.Pd., M.Hum. |
| Pembimbing 2 | Gigih Ariastuti P, S.S., M.Hum. |
| Pembimbing 3 | - |
| Tahun | 2025 |
| Jumlah Halaman | 101 |
| Tgl. Entri | 2025-07-04 10:56:56.426032 |