| NIM | C1I021005 |
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| Namamhs | RAGIL ARIANTO |
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| Judul Artikel | The Influence of Accounting Knowledge, Digital Marketing, and Financial Literacy on the Financial Performance of Micro Business Culinary in Banyumas Regency |
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| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh pengetahuan akuntansi, pemasaran digital, dan literasi keuangan terhadap kinerja keuangan usaha mikro kuliner di Kabupaten Banyumas. Penelitian ini menggunakan data primer berupa kuesioner yang disebarkan kepada pelaku usaha mikro kuliner khususnya yang tergabung di Pelaku Usaha Banyumas Raya (PUBR). Jumlah responden dalam penelitian ini sebanyak 103 responden. Teknik pengambilan sampel menggunakan metode purposive sampling berdasarkan kriteria yang telah ditetapkan dalam penelitian. Teknik analisis data yang dilakukan adalah pilot test, uji kualitas data, analisis statistik deskriptif, uji asumsi klasik, analisis regresi linear berganda, uji goodness of fit, uji hipotesis penelitian (t-test). Hasil penelitian menunjukan bahwa: (1) pengetahuan akuntansi berpengaruh positif terhadap kinerja keuangan usaha mikro kuliner di Kabupaten Banyumas, (2) pemasaran digital berpengaruh positif terhadap kinerja keuangan usaha mikro kuliner di Kabupaten Banyumas, (3) literasi keuangan berpengaruh positif terhadap kinerja keuangan usaha mikro kuliner di Kabupaten Banyumas. |
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| Abtrak (Bhs. Inggris) | This study aims to find out and analyze the influence of accounting knowledge, digital marketing, and financial literacy on the financial performance of micro business culinary in Banyumas Regency. This study uses primary data in the form of questionnaires distributed to culinary micro business actors, especially those who are members of the Banyumas Raya Business Actors (PUBR). The number of respondents in this study was 103 respondents. The sampling technique uses the purposive sampling method based on the criteria that have been set in the study. The data analysis techniques carried out are pilot test, data quality test, descriptive statistical analysis, classical assumption test, multiple linear regression analysis, goodness of fit test, research hypothesis test (t-test). The results of the study show that: (1) accounting knowledge has a positive effect on the financial performance of micro business culinary in Banyumas Regency, (2) digital marketing has a positive effect on the financial performance of micro business culinary in Banyumas Regency, (3) financial literacy has a positive effect on the financial performance of micro business culinary in Banyumas Regency. |
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| Kata kunci | Accounting Knowledge, Digital Marketing, Financial Literacy, Financial Performance of Micro Business Culinary |
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| Pembimbing 1 | Dr. Eliada Herwiyanti, S.E., M.Si., Ak., CA |
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| Pembimbing 2 | |
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| Pembimbing 3 | |
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| Tahun | 2025 |
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| Jumlah Halaman | 21 |
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| Tgl. Entri | 2025-01-30 10:12:04.26914 |
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