| NIM | C1H021027 |
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| Namamhs | DECTYCHIA DINA FIANTY |
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| Judul Artikel | The Effect of Technology Readiness, Digital Capability, and Government Support on BUMDes Performance With Digital Capability as Mediating Variable |
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| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan untuk menganalisis pengaruh kesiapan teknologi, kapabilitas digital, dan dukungan pemerintah terhadap kinerja BUMDes dengan adopsi e-commerce sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan eksplanatori. Populasi dalam penelitian ini adalah pengelola BUMDes di Jawa Barat yang telah mengadopsi e-commerce. Sampel ditentukan secara non-probability sampling dan data yang dikumpulkan melalui survei dengan menggunakan kuesioner. Pada akhirnya sebanyak 145 manajer BUMDes menjadi responden dalam penelitian ini. Berdasarkan hasil penelitian dan analisis data menggunakan SEM (Structural Equation Modeling) dengan alat analisis SmartPLS menunjukkan bahwa kesiapan teknologi, kapabilitas digital, dan dukungan pemerintah berpengaruh positif dan signifikan terhadap adopsi e-commerce, kesiapan teknologi berpengaruh positif dan signifikan terhadap kinerja BUMDes, kapabilitas digital dan dukungan pemerintah tidak berpengaruh terhadap kinerja BUMDes, adopsi e-commerce berpengaruh positif dan signifikan terhadap kinerja BUMDes, adopsi e-commerce memediasi pengaruh kesiapan teknologi terhadap kinerja BUMDes, adopsi e-commerce tidak memediasi pengaruh kapabilitas digital terhadap kinerja BUMDes, dan adopsi e-commerce memediasi pengaruh dukungan pemerintah terhadap kinerja BUMDes.
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| Abtrak (Bhs. Inggris) | This study aims to analyze the effect of technological readiness, digital capability, and government support on BUMDes performance with e-commerce adoption as a mediating variable. This research uses quantitative methods with an explanatory approach. The population in this study are BUMDes managers in West Java who have adopted e-commerce. The sample was determined by non-probability sampling and the data collected was collected by survey using a questionnaire. in the end as many as 145 BUMDes managers became respondents in this study. Based on the results of research and data analysis using SEM (Structural Equation Modeling) with SmartPLS analysis tools, it shows that technological readiness, digital capability, and government support have a positive and significant effect on e-commerce adoption, technological readiness has a positive and significant effect on BUMDes performance, digital capability and government support have no effect on BUMDes performance, e-commerce adoption has a positive and significant effect on BUMDes performance, e-commerce adoption mediates the effect of technological readiness on BUMDes performance, e-commerce adoption does not mediate the effect of digital capability on BUMDes performance, and e-commerce adoption mediates the effect of government support on BUMDes performance. |
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| Kata kunci | Technology Readiness, Digital Capability, Government Support, E-commerce Adoption, BUMDes Performance |
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| Pembimbing 1 | Alisa Tri Nawarini, S.E. MBA. |
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| Pembimbing 2 | Monica Rosiana, S.E., M.Si. |
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| Pembimbing 3 | |
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| Tahun | 2025 |
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| Jumlah Halaman | 11 |
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| Tgl. Entri | 2025-01-10 12:39:02.980997 |
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