Artikel Ilmiah : C1I020008 a.n. DEFINA DWI FITRIANA
| NIM | C1I020008 |
|---|---|
| Namamhs | DEFINA DWI FITRIANA |
| Judul Artikel | FIRM SIZE AS A MODERATING INFLUENCE FINANCIAL TECHNOLOGY PAYMENT GATEWAY ON FINANCIAL PERFORMANCE OF MICRO AND SMALL ENTERPRISES (MSEs) IN PURWOKERTO |
| Abstrak (Bhs. Indonesia) | Penelitian bertujuan untuk menganalisis pengaruh financial technology payment gateway terhadap kinerja keuangan Usaha Mikro dan Kecil (UMK) di Purwokerto dengan ukuran perusahaan sebagai pemoderasi. Penelitian ini menggunakan pendekatan Technology Acceptance Model (TAM) dan Resource-Based View (RBV). Populasi dalam penelitian ini adalah UMK di Purwokerto pada jenis usaha kuliner yang berjualan secara online melalui platform Gojek, Grab, dan Shopee dan telah menerapkan sistem payment gateway. Metode penelitian ini adalah kuantitatif dengan pengambilan sampel menggunakan rumus Slovin dan purposive sampling yang melibatkan kriteria-kriteria tertentu. Total sampel dalam penelitian ini sebanyak 100 responden, dan data dikumpulkan melalui survei dengan menggunakan kuesioner. Teknik analisis data yang digunakan meliputi uji statistik deskriptif, uji asumsi klasik, analisis regresi linear sedrhana, analisi regresi moderasi, uji model regresi (uji F dan uji R2), dan Hasil penelitian dengan menggunakan IBM SPSS, disimpulkan bahwa: (1) Financial technology payment gateway berpengaruh positif terhadap kinerja keuangan UMK di Purwokerto; (2) ukuran perusahaan mampu memperkuat pengaruh Financial technology payment gateway terhadap kinerja keuangan UMK di Purwokerto. Penelitian ini berimplikasi secara teoritis bahwa Teori Technology Acceptance Model dan Resource-Based View mampu menjelaskan niat dan perilaku pemilik usaha dalam meningkatkan kinerja keuangan. Diharapkan, penelitian ini dapat memberikan informasi penting bagi UMK dalam pengambilan keputusan mengenai penggunaan payment gateway sebagai sarana untuk meningkatkan kinerja bisnis mereka. Pemilik usaha disarankan untuk memanfaatkan kemajuan teknologi, seperti payment gateway. |
| Abtrak (Bhs. Inggris) | The research aims to analyze the effect of financial technology payment gateway on the financial performance of Micro and Small Enterprises (MSEs) in Purwokerto with company size as a moderator. This research uses the Technology Acceptance Model (TAM) and Resource-Based View (RBV) approaches. The population in this research were MSEs in Purwokerto in the type of culinary business that sells online through the Gojek, Grab, and Shopee platforms and has implemented a payment gateway system. This research method is quantitative with sampling using the Slovin formula and purposive sampling which involves certain criteria. The total sample in this study was 100 respondents, and the data was collected through a survey using a questionnaire. The data analysis techniques used include descriptive statistical tests, classical assumption tests, simple linear regression analysis, moderation regression analysis, regression model tests (F test and R2 test), and research results using IBM SPSS, concluded that: (1) Financial technology payment gateway has a positive effect on the financial performance of MSEs in Purwokerto; (2) company size is able to strengthen the influence of Financial technology payment gateway on the financial performance of MSEs in Purwokerto. This research has theoretical implications that the Technology Acceptance Model and Resource-Based View theories are able to explain the intentions and behaviors of business owners in improving financial performance. Hopefully, this research can provide important information for MSEs in making decisions regarding the use of payment gateways as a means to improve their business performance. Business owners are advised to take advantage of technological advances such as payment gateways . |
| Kata kunci | Payment Gateway, Firm Size, MSEs Financial Performance |
| Pembimbing 1 | Warsidi, SE., M.Si., Ak., CA |
| Pembimbing 2 | |
| Pembimbing 3 | |
| Tahun | 2024 |
| Jumlah Halaman | 14 |
| Tgl. Entri | 2024-12-04 15:17:23.903065 |