Artikel Ilmiah : C1I020018 a.n. DANUR SETIANA
| NIM | C1I020018 |
|---|---|
| Namamhs | DANUR SETIANA |
| Judul Artikel | THE EFFECT OF INVESTMENT KNOWLEDGE AND INVESTMENT MOTIVATION ON STUDENT INVESTMENT INTEREST IN THE CAPITAL MARKET |
| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan untuk menguji pengaruh pengetahuan investasi dan motivasi investasi terhadap minat investasi mahasiswa di pasar modal, dengan studi kasus pada mahasiswa S1 Akuntansi Universitas Jenderal Soedirman (UNSOED) dan Universitas Muhammadiyah Purwokerto (UMP) angkatan 2020-2021. Berdasarkan Theory of Reasoned Action (TRA), yang menyatakan bahwa perilaku individu dipengaruhi oleh sikap dan niat mereka, hipotesis yang diajukan adalah: (1) pengetahuan investasi berpengaruh positif terhadap minat investasi, dan (2) motivasi investasi berpengaruh positif terhadap minat investasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, dan data primer diperoleh melalui kuesioner online yang dibagikan kepada 204 mahasiswa yang telah mengikuti mata kuliah pasar modal. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria mahasiswa angkatan 2020-2021 yang sudah mengikuti mata kuliah pasar modal. Data dianalisis dengan uji instrumen, uji asumsi klasik, regresi linear berganda, uji koefisien determinasi, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa pengetahuan investasi dan motivasi investasi memiliki pengaruh signifikan terhadap minat investasi mahasiswa. Semakin banyak pengetahuan investasi yang dimiliki, semakin tinggi minat mereka untuk berinvestasi. Begitu pula, semakin tinggi motivasi investasi, semakin besar minat mereka. Implikasi dari penelitian ini adalah perlunya peningkatan pengetahuan dan motivasi mahasiswa melalui program seperti pelatihan dan seminar mengenai pasar modal, yang diharapkan dapat meningkatkan literasi keuangan dan kepercayaan diri mahasiswa dalam membuat keputusan investasi yang bijak. |
| Abtrak (Bhs. Inggris) | This study aims to examine the effect of investment knowledge and investment motivation on student investment interest in the capital market, with a case study of undergraduate accounting students at Jenderal Soedirman University (UNSOED) and Muhammadiyah Purwokerto University (UMP) class of 2020-2021. Based on the Theory of Reasoned Action (TRA), which states that individual behavior is influenced by their attitudes and intentions, the proposed hypotheses are (1) investment knowledge has a positive effect on investment interest, and (2) investment motivation has a positive effect on investment interest. This research uses a quantitative approach with a survey method, and primary data is obtained through online questionnaires distributed to 204 students who have taken capital market courses. The sampling technique used purposive sampling with the criteria of 2020-2021 batch students who have taken capital market courses. The data were analyzed by instrument test, classical assumption test, multiple linear regression, coefficient of determination test, and hypothesis testing (t test and F test). The results showed that investment knowledge and investment motivation have a significant influence on student investment interest. The more investment knowledge they have, the higher their interest in investing. Similarly, the higher the investment motivation, the greater their interest. The implication of this study is the need to increase students' knowledge and motivation through programs such as training and seminars on the capital market, which are expected to increase students' financial literacy and confidence in making wise investment decisions. |
| Kata kunci | Investment knowledge, Investment Motivation, Investment Interest |
| Pembimbing 1 | Warsidi, SE., M.Si., Ak., CA |
| Pembimbing 2 | - |
| Pembimbing 3 | - |
| Tahun | 2024 |
| Jumlah Halaman | 11 |
| Tgl. Entri | 2024-12-03 14:35:34.237959 |