Artikel Ilmiah : C1I020031 a.n. MOHAMMAD WALID ABADILAH ROMADHON
| NIM | C1I020031 |
|---|---|
| Namamhs | MOHAMMAD WALID ABADILAH ROMADHON |
| Judul Artikel | THE INFLUENCE OF FINANCIAL LITERACY, E-WALLET TECHNOLOGY AND DIGITAL MARKETING ON THE FINANCIAL PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) |
| Abstrak (Bhs. Indonesia) | Penelitian ini berjudul Pengaruh Literasi Keuangan, Teknologi E-Wallet dan Digital Marketing terhadap Kinerja Keuangan UMKM. Penelitian ini dilatarbelakangi oleh fenomena kinerja keuangan UMKM dan permasalahan kinerja keuangan UMKM di Purwokerto mengenai ketidakmampuan pelaku usaha dalam menyusun laporan keuangan sesuai standar akuntansi, kurangnya literasi keuangan di kalangan pelaku usaha, kurangnya penguasaan penggunaan e-commerce, dan potensi pertumbuhan digital marketing. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh literasi keuangan, teknologi e-wallet, dan digital marketing terhadap kinerja keuangan UMKM di Purwokerto. Populasi penelitian adalah seluruh UMKM di Purwokerto yang telah menerapkan teknologi e-wallet sebagai sistem pembayaran pada usahanya. Jumlah sampel dalam penelitian ini adalah 100 responden. Metode pengumpulan data yang digunakan adalah survei dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Berdasarkan hasil pengolahan data menggunakan SPSS diperoleh hasil: (1) Literasi keuangan berpengaruh positif terhadap kinerja keuangan UMKM, (2) Teknologi E-Wallet berpengaruh positif terhadap kinerja keuangan UMKM, (3 ) Digital Marketing berpengaruh negatif terhadap kinerja keuangan UMKM. Implikasi teoritis dari penelitian ini adalah teori Resource Based View (RBV) dan difusi inovasi dapat menjelaskan hubungan antara kinerja keuangan UMKM dengan variabel literasi keuangan, teknologi e-wallet dan digital marketing. |
| Abtrak (Bhs. Inggris) | This research is entitled The Influence of Financial Literacy, E-Wallet Technology and Digital Marketing on the Financial Performance of MSMEs. This research is motivated by the phenomenon of MSME financial performance and the problems of MSME financial performance in Purwokerto regarding the inability of business actors to prepare financial reports by accounting standards, lack of financial literacy among business actors, lack of mastery in the use of e-wallet technology and the potential for the rise of digital marketing. This research aims to test and analyze the influence of financial literacy, e-wallet technology, and digital marketing on the financial performance of MSMEs in Purwokerto. The research population was all MSMEs in Purwokerto that had implemented e-wallet technology as a payment system in their businesses. The number of samples in this research was 100 respondents. The data collection method used was a survey using a questionnaire as a data collection instrument. Based on the results of data processing using SPSS, the results show: (1) Financial literacy has a positive effect on the financial performance of MSMEs, (2) E-Wallet technology has a positive effect on the financial performance of MSMEs, (3) Digital Marketing has a negative effect on the financial performance of MSMEs. The theoretical implication of this research is that the Resource Based View (RBV) theory and diffusion of innovation can explain the relationship between the financial performance of MSMEs and the variables of financial literacy, e-wallet technology and digital marketing. The implication for the government is that it can provide education related to digitalization literacy regarding business knowledge and abilities so that it can develop and advance all MSME sectors. In addition to the implications for MSMEs, it is hoped that they can always increase their knowledge and seek as much information as possible concerning improving financial performance. |
| Kata kunci | Financial Literacy, E-Wallet Technology, Digital Marketing, Financial Performance |
| Pembimbing 1 | Dr. Dona Primasari, S.E, M.Si, Ak, CA |
| Pembimbing 2 | |
| Pembimbing 3 | |
| Tahun | 2024 |
| Jumlah Halaman | 114 |
| Tgl. Entri | 2024-07-29 13:54:10.587025 |