| NIM | C1B020068 |
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| Namamhs | BINTANG BARKAH GUNTORO |
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| Judul Artikel | MODEL PENINGKATAN REVISIT INTENTION PADA WISATA LEMBAH ASRI SERANG |
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| Abstrak (Bhs. Indonesia) | Studi yang berjudul "Model Peningkatan Revisit Intention Pada Wisata Lembah Asri Serang" bertujuan untuk menyelidiki pengaruh Destination Image, Visitor Engagement, dan Memorable Tourist Experience terhadap Revisit Intention, dengan Memorable Tourist Experience sebagai variabel mediasi di Wisata Lembah Asri Serang. Sampel dalam penelitian ini terdiri dari 127 responden, yang dipilih menggunakan teknik purposive sampling. Berdasarkan hasil yang diperoleh melalui analisis Structural Equation Modeling (SEM) yang diproses menggunakan perangkat lunak PLS, temuan menunjukkan bahwa: (1) Destination Image memiliki pengaruh positif terhadap Revisit Intention. (2) Visitor Engagement memiliki pengaruh positif terhadap Revisit Intention. (3) Destination Image memiliki pengaruh positif terhadap Memorable Tourist Experience. (4) Visitor Engagement memiliki pengaruh positif terhadap Memorable Tourist Experience. (5) Pengalaman Wisata yang Berkesan memiliki pengaruh positif terhadap Revisit Intention. (6) Memorable Tourist Experience tidak memediasi hubungan antara Destination Image dan Revisit Intention. Manajer pariwisata dapat menerapkan penciptaan atmosfer yang santai, kegiatan yang menarik, dan fokus pada pengembangan Pengalaman Wisata yang Berkesan. |
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| Abtrak (Bhs. Inggris) | The study entitled "Model Enhancement of Revisit Intention at Lembah Asri Serang Tourism" aims to investigate the influence of Destination Image, Visitor Engagement, and Memorable Tourist Experience on Revisit Intention, with Memorable Tourist Experience as a mediating variable at Lembah Asri Serang Tourism. The sample in this research consisted of 127 respondents, selected using purposive sampling technique. Based on the results obtained through Structural Equation Modeling (SEM) analysis processed using PLS software, the findings indicate that: (1) Destination Image has a positive effect on Revisit Intention. (2) Visitor Engagement has a positive effect on Revisit Intention. (3) Destination Image has a positive effect on Memorable Tourist Experience. (4) Visitor Engagement has a positive effect on Memorable Tourist Experience. (5) Memorable Tourist Experience has a positive effect on Revisit Intention. (6) Memorable Tourist Experience does not mediate the relationship between Destination Image and Revisit Intention. Tourism managers can apply the creation of a relaxed atmosphere, engaging activities, and focus on the development of a Memorable Tourist Experience. |
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| Kata kunci | Destination Image, Visitor Engagement, Memorable Tourist Experience, Revisit Intention, Lembah Asri Serang. |
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| Pembimbing 1 | Monica Rosiana, S.E., M.Si. |
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| Pembimbing 2 | |
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| Pembimbing 3 | |
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| Tahun | 2023 |
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| Jumlah Halaman | 112 |
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| Tgl. Entri | 2024-01-16 13:42:41.026161 |
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