| NIM | A1A116013 |
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| Namamhs | M IHYA ULUMUDIN |
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| Judul Artikel | Analisis Kepuasan Pengunjung di Agrowisata Lembah Asri Serang, Kecamatan Karangreja, Kabupaten Purbalingga |
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| Abstrak (Bhs. Indonesia) | Agrowisata Lembah Asri Serang, menjadi salah satu daerah tujuan wisata yang banyak diminati oleh wisatawan ketika berkunjung ke Purbalingga. Pengunjung yang berwisata ke Agrowisata Lembah Asri Serang tentunya ingin mendapatkan kepuasan setelah melakukan kunjungan. Tujuan penelitian ini adalah (1) menganalisis karakteristik pengunjung di Agrowisata Lembah Asri Serang. (2) menganalisis tingkat kepuasan pengunjung terhadap sistem pelayanan dan fasilitas di Agrowisata Lembah Asri Serang. (3) menganalisis atribut kepuasan pengunjung di Agrowisata Lembah Asri Serang. Teknik pengambilan sampel melalui accidental sampling dengan jumlah sampel yang ditentukan sebanyak 80 responden. Analisis data yang digunakan yaitu uji validitas, uji reliabilitas, analisis customer satisfaction index (CSI), dan importance performance analysis (IPA). Hasil penelitian ini menunjukkan bahwa karakteristik pengunjung Agrowisata Lembah Asri Serang Purbalingga yaitu mayoritas masyarakat yang berjenis kelamin perempuan, berusia 28-37 tahun, memiliki pendidikan akhir S1, memiliki pekerjaan pegawai swasta, dan memiliki pendapatan >Rp2.500.000,00-Rp4.000.000,00. Hasil perhitungan Customer Satisfaction Index (CSI) sebesar 76,75 persen yang berarti indeks kepuasan pengunjung berada pada kriteria puas. Atribut yang dianggap penting oleh pengunjung tetapi memiliki kinerja yang kurang memuaskan yaitu ketersediaan toilet, kejelasan informasi dalam promosi, keamanan menggunakan fasilitas agrowisata, dan kersedianya tempat pengaduan pengunjung. Atribut yang dianggap penting dan memiliki kinerja yang memuaskan yaitu harga tiket masuk terjangkau, kebersihan lingkungan, kerapihan penampilan karyawan, keindahan, penjelasan informasi sesuai keadaan di lapangan, kegiatan wisata beragam, promosi, kecepatan pegawai dalam melayani, ketanggapan pegawai dalam menghadapi keluhan, jumlah pegawai mencukupi, keamanan lokasi, dan kemudahan akses menuju kawasan agrowisata. Atribut yang dianggap kurang penting dan memiliki kinerja kurang memuaskan yaitu kesiapan pegawai membantu pengunjung, pengetahuan pegawai menjelaskan agrowisata, dan kemudahan pihak agrowisata dihubungi pengunjung. Atribut yang dianggap kurang namun memiliki kinerja memuaskan yaitu fasilitas lengkap, area parkir luas, ketepatan waktu pelayanan, inisiatif pegawai tinggi, dan sikap pegawai sopan dan ramah. |
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| Abtrak (Bhs. Inggris) | Lembah Asri Serang Agrotourism, is one of the tourist destinations that is in great demand by tourists when visiting Purbalingga. Visitors who travel to Lembah Asri Serang Agrotourism certainly want to get satisfaction after visiting. The aims of this study were (1) to analyze the characteristics of visitors at Lembah Asri Serang Agrotourism. (2) analyze the level of visitor satisfaction with the service system and facilities at Lembah Asri Serang Agrotourism. (3) analyze visitor satisfaction attributes at Lembah Asri Serang Agrotourism. The sampling technique was accidental sampling, with a total sample size of 80 respondents. The data analysis used is validity test, reliability test, customer satisfaction index (CSI) analysis, and importance performance analysis (IPA). The results of this study indicate that the characteristics of visitors to Lembah Asri Serang Purbalingga Agrotourism are the majority of people who are female, aged 28-37 years, have a final education of S1, have a private employee job, and have an income of >Rp2,500,000.00-Rp4,000,000.00. The results of the Customer Satisfaction Index (CSI) calculation amounted to 76.75 percent, which means that the visitor satisfaction index is in the satisfied criteria. Attributes that are considered important by visitors but have unsatisfactory performance are the availability of toilets, clarity of information in promotions, safety using agritourism facilities, and the availability of visitor complaints. Attributes that are considered important and have satisfactory performance are affordable entrance ticket prices, environmental cleanliness, tidiness of employee appearance, beauty, explanation of information according to conditions in the field, diverse tourism activities, promotions, speed of employees in serving, responsiveness of employees in dealing with complaints, sufficient number of employees, location security, and easy access to the agritourism area. Attributes that are considered less important and have unsatisfactory performance are employee readiness to help visitors, employee knowledge of explaining agritourism, and the ease with which agritourists can be contacted by visitors. Attributes that are considered less but have satisfactory performance are complete facilities, large parking areas, timeliness of service, high employee initiative, and polite and friendly employee attitudes. |
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| Kata kunci | Agrowisata, Lembah Asri, Kepuasan Pengunjung, CSI, dan IPA |
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| Pembimbing 1 | Dr. Irene Kartika Eka Wijayanti, SP., M.P. |
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| Pembimbing 2 | Alpha Nadeira Mandamdari, S. P., M. P. |
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| Pembimbing 3 | |
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| Tahun | 2023 |
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| Jumlah Halaman | 111 |
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| Tgl. Entri | 2023-08-25 00:00:55.536756 |
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