Artikel Ilmiah : C1B008112 a.n. DIAN ANNISA SEPTIANI
| NIM | C1B008112 |
|---|---|
| Namamhs | DIAN ANNISA SEPTIANI |
| Judul Artikel | Analisis Pengaruh Brand Community Trust, Brand Community Affect, Brand Community Characteristics terhadap Brand Loyalty melalui Brand Community Cmmitment (studi kasus pada komunitas online id-blackberry). |
| Abstrak (Bhs. Indonesia) | Penelitian ini berjudul “Analisis Pengaruh Brand Community Trust, Brand Community Affect, Brand Community Characteristics Terhadap Brand Loyalty melalui Brand Community Commitment Pada Komunitas Online id-blackberry”. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Community Trust, Brand Community Affect, Brand Community Characteristics terhadap Brand Loyalty melalui Brand Community Commitment pada anggota komunitas di id-blackberry. Subyek dalam penelitian ini adalah anggota komunitas id-blackberry. Sedangkan untuk obyeknya adalah Brand Community Trust, Brand Community Affect, Brand Community Characteristics terhadap Brand Loyalty melalui Brand Community Commitment. Berdasarkan hasil penelitian dan analisis data dengan menggunakan alat analisis berupa Structural Equation Modelling (SEM) dengan software AMOS 16.0, menunjukkan bahwa 2 dari 9 hipotesis tidak memiliki pengaruh positif, yaitu Quality of System dan Reward For Activities. Sedangkan sisanya berpengaruh positif terhadap Brand Loyalty. Implikasi penelitan dari kesimpulan di atas menunjukkan, sebaiknya moderator memberikan reward terhadap anggota yang selalu berpartisipasi aktif dalam setiap diskusi yang dilakukan oleh komunitas tersebut sehingga anggota akan terus meramaikan setiap kegiatan yang dilakukan komunitas dan merasa puas bergabung dengan komunitas tersebut. Selain itu pihak moderator id-bb sebaiknya mencari informasi lebih mendalam kepada pihak Yahoo apabila sedang mengalami gangguan sehingga anggota tidak terganggu dalam mengakses informasi baru yang ada di komunitas. |
| Abtrak (Bhs. Inggris) | Research title is “The Effects of Brand Community Trust, Brand Community Affect, Brand Community Characteristics Toward Brand Loyalty Through Brand Community Commitment on Online Community id-blackberry”. Research aim is to analyze brand community trust, brand community affect, brand community characteristics toward brand loyalty through brand community commitment on members of online community id-blackberry. Research subjects are members of online community id-blackberry. Meanwhile for its objects are brand community trust, brand community affect, brand community characteristics, brand loyalty, brand community commitment. According to research’s result and data analysis which using Strucutral Equation Modelling (SEM) as tool analysis and AMOS 16.0 as software, shown 2 from 9 hypotheses that analyzed have no positive effects, those results are Quality of System and Reward For Activities. The other hypotheses have positive effects. Research implications from above are, moderator id-blackberry giving a reward for members who always active participation in every discussion on that community. So that, members will participate in every event and members will have satisfaction on id-blackberry. The other implication is moderator should be searching for deep information about Yahoo if have a trouble. So, members can access new information on id-blackberry. |
| Kata kunci | Brand Community Trust, Brand Community Affect, Brand Community Characteristics, Brand Loyalty, Brand Community Commitment. |
| Pembimbing 1 | Prof. Dr. H. Agus Suroso,SE., MS. |
| Pembimbing 2 | Dra. Hj. Sri Martini, M.Si |
| Pembimbing 3 | |
| Tahun | 2013 |
| Jumlah Halaman | 169 |
| Tgl. Entri | (belum diset) |