| NIM | C1C019021 |
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| Namamhs | BAHY RAIHAN RAUF |
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| Judul Artikel | Analisis Faktor Yang Mempengaruhi Minat Penerapan Fintech & E-Commerce Bagi UMKM |
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| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis minat penerapan aplikasi fintech & e-commerce bagi pelaku UMKM di Kabupaten Kebumen yang dipengaruhi oleh adanya faktor risiko, keyakinan diri, norma subjektif, persepsi kemudahan, dan persepsi kebermanfaatan. Metode analisis yang digunakan yaitu analisis regresi berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa: (1) risiko tidak memiliki pengaruh negatif signifikan terhadap minat penerapan fintech & e-commerce, (2) keyakinan diri memiliki pengaruh positif signifikan terhadap minat penerapan fintech & e-commerce, (3) norma subjektif tidak memiliki pengaruh positif signifikan terhadap minat penerapan fintech & e-commerce, (4) persepsi kemudahan tidak memiliki pengaruh positif signifikan terhadap minat penerapan fintech & e-commerce, (5) persepsi kebermanfaatan memiliki pengaruh positif signifikan terhadap minat penerapan fintech & e-commerce. |
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| Abtrak (Bhs. Inggris) | This research aims to identify and analyze the interest in the adoption of fintech and e-commerce applications among Micro, Small, and Medium Enterprises (UMKM) actors in Kebumen Regency, which is influenced by risk factors, self-confidence, subjective norms, perceived ease of use, and perceived usefulness. The analysis methods used include multiple regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that: (1) risk does not have a significant negative influence on the interest in adopting fintech and e-commerce, (2) self-confidence has a significant positive influence on the interest in adopting fintech and e-commerce, (3) subjective norms do not have a significant positive influence on the interest in adopting fintech and e-commerce, (4) perceived ease of use does not have a significant positive influence on the interest in adopting fintech and e-commerce, (5) perceived usefulness has a significant positive influence on the interest in adopting fintech and e-commerce. |
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| Kata kunci | Risk, Self-efficacy, Subjective Norm, Perceived Ease of Use, Perceived Usefulness |
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| Pembimbing 1 | Dr. Eliada Herwiyanti, S.E., M.Si., Ak., CA |
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| Pembimbing 2 | Ascaryan Rafinda, S.E., M.Sc., Ph.D., Ak., CA |
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| Pembimbing 3 | Dra. Atiek Sri Purwati, M.Si., Ak. |
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| Tahun | 2023 |
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| Jumlah Halaman | 17 |
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| Tgl. Entri | 2023-08-03 10:02:31.447105 |
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