Artikel Ilmiah : C1G018036 a.n. ATHAYA SYADZA AMIRA CALISTA PUTRI KRISTYAFAJAR
| NIM | C1G018036 |
|---|---|
| Namamhs | ATHAYA SYADZA AMIRA CALISTA PUTRI KRISTYAFAJAR |
| Judul Artikel | The Effect Of Ecommerce On The Revenue Of Vegetable Traders In The Cempaka Putih Market |
| Abstrak (Bhs. Indonesia) | Pasar tradisional sampai sekarang masih menjadi pusat kegiatan ekonomi yang sangat penting bagi sebagian masyarakat di Indonesia. Di pasar, seseorang bisa mendistribusikan produk-produk yang dihasilkannya untuk dijual, dengan kegiatan tersebut para penjual bisa memperoleh pendapatan setiap harinya, sehingga bisa mensejahterakan hidupnya. Pendapatan pedagang dapat dipengaruhi oleh banyak faktor. Penelitian ini bertujuan untuk menganalisis pengaruh e-commerce, modal, jam kerja, pendidikan dan lama usaha terhadap pendapatan pedagang sayur di Pasar Tradisional Cempaka Putih. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini dilakukan di Pasar Tradisional Cempaka Putih dengan jumlah populasi sebanyak 265 pedagang. Sampel dalam penelitian ini sebanyak 73 responden yang diambil melalui teknik simple random sampling. Sedangkan metode pengambilan data menggunakan kuesioner dan wawancara. Variabel yang digunakan meliputi ecommerce, modal, jam kerja, pendidikan, lama usaha dan pendapatan pedagang. Analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa modal dan pendidikan mempunyai pengaruh positif dan signifikan terhadap pendapatan pedagang sayur di Pasar Tradisional Cempaka Putih. Sedangkan variabel ecommerce, jam kerja dan lama usaha tidak berpengaruh terhadap pendapatan pedagang sayur di Pasar Tradisional Cempaka Putih. Faktor yang paling besar berpengaruh pada pendapatan pedagang sayur di Pasar Tradisional Cempaka Putih adalah modal berdagang. |
| Abtrak (Bhs. Inggris) | For certain people in Indonesia, traditional marketplaces continue to be crucial hubs of economic activity. A person can distribute the goods they manufacture for sale in the market. By these actions, the sellers can make money every day and prosper in their lives. Several things might have an impact on a trader's income. The aim of this study is to examine the impact of e-commerce, capital, working hours, education, and business tenure on the earnings of vegetable vendors at the Cempaka Putih Traditional Market. This study uses a quantitative approach. This research was conducted at the Cempaka Putih Traditional Market with a total population of 265 traders. The sample in this study were 73 respondents who were taken through simple random sampling technique. While the method of data collection using questionnaires and interviews. The variables used include e-commerce, capital, working hours, education, firm age and revenue. The data analysis used is multiple linear regression. The findings demonstrated that capital and education significantly impacted the fluctuating revenue of vegetable traders at the Cempaka Putih Traditional Market. . The revenue of vegetable traders in the Cempaka Putih Traditional Market, however, is unaffected by the variables of e-commerce, working hours, or firm age. Capital is the factor that most significantly affects the revenue of vegetable traders in the Cempaka Putih Traditional Market. |
| Kata kunci | e-commerce, modal, jam kerja, pendidikan, lama usaha, pendapatan, pasar tradisional, pedagang sayur, ecommerce, capital, working hours, education, length of business, income, traditional markets, vegetable traders |
| Pembimbing 1 | Istiqomah, SE., M.Sc., Ph.d |
| Pembimbing 2 | Dr. Barokatuminalloh, SE., M.Sc |
| Pembimbing 3 | Bambang, SE., M.Si |
| Tahun | 2023 |
| Jumlah Halaman | 10 |
| Tgl. Entri | 2023-05-03 14:33:33.033231 |