| NIM | C1I018044 |
|---|
| Namamhs | PRADNYA ANNINDIVA DEWANTI |
|---|
| Judul Artikel | ANALYSIS FACTORS AFFECTING THE USE OF PAYLATER FEATURE ON E-COMMERCE |
|---|
| Abstrak (Bhs. Indonesia) | Penelitian ini untuk menguji dan menganalisis pengaruh kondisi fasilitas, gaya hidup, dan ekspektasi bisnis terhadap minat menggunakan fitur PayLater pada e-commerce. Data penelitian ini dilakukan melalui survei dengan pendekatan kuantitatif. Data diperoleh sebagai data primer dan dikumpulkan melalui kuesioner online. Sampel penelitian ini menggunakan purposive sampling, dan data yang diperoleh sebanyak 106 responden. Analisis data menggunakan SPSS for Windows. Hasil penelitian ini menunjukkan bahwa kondisi fasilitas, gaya hidup, dan ekspektasi bisnis berpengaruh positif terhadap minat menggunakan fitur PayLater pada e-commerce. |
|---|
| Abtrak (Bhs. Inggris) | This research is to test and analyze the influence of facilitating conditions, lifestyle, and effort expectancy on interest in using the PayLater feature on e-commerce. The research data was conducted through a survey with a quantitative approach. Data were obtained as primary data and collected through online questionnaires. The sample of this research used purposive sampling, and the data obtained were 106 respondents. Data analysis using SPSS for Windows. The results of this study indicate that the facilitating conditions, lifestyle, and effort expectancy have a positive effect on interest in using the PayLater feature in e-commerce. |
|---|
| Kata kunci | PayLater Feature, Facilitating Conditions, Lifestyle, Effort Expectancy, UTAUT2 Theory |
|---|
| Pembimbing 1 | Dr. Yanuar E Restianto, M.Acc, Ak, CPA |
|---|
| Pembimbing 2 | Dr. Hijroh Rokhayati, SE, M.Si, Ak., |
|---|
| Pembimbing 3 | |
|---|
| Tahun | 2022 |
|---|
| Jumlah Halaman | 12 |
|---|
| Tgl. Entri | 2023-02-04 15:20:00.168508 |
|---|