| NIM | C1H019019 |
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| Namamhs | AMARA DHIVA FATIHAH |
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| Judul Artikel | IMPACT FOMO THAT EFFECT SOCIAL MEDIA USE AND ENVY FOR THE PURCHASE INTENTION TICKETS FOR K – POP CONCERTS |
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| Abstrak (Bhs. Indonesia) | Gelombang Korea mengacu pada apa pun yang berbahasa Korea, termasuk barang-barang budaya populer Korea seperti drama, lagu, film, kuliner, kecantikan, dan sebagainya. Kpop menjadi sukses, ada banyak grup pop NCT, BTS, Seventeen, TXT, Stray Kids dan masih banyak lagi. Penggemar K-POP memiliki komunitas yang besar di Indonesia. Di Indonesia, penggemar K-POP memiliki sifat yang mencakup fanatik, mereka akan melakukan apa saja untuk bertemu idola mereka. Pada tahun 2022 konser dimulai lagi dan banyak k-pop datang untuk mengadakan konser. Karena banyaknya pendukung, mereka bahkan menawarkan tiket dengan harga yang tidak murah tidak mudah. Biasanya, fenomena ini terjadi pada sifat Fear of Missing Out, Fear of Missing Out dapat diciptakan secara personal oleh Social Media Use dan Envy.Karena ada banyak penggemar K - Pop, terkadang penggemar K - pop takut melewatkan konser momen, sehingga mereka akan merasa iri karena mereka melihat teman-teman mereka atau K - POP yang sama di interaksi media sosial. Dan apakah mereka akan membeli niat konser tiket mahal karena dukungan emosional. Sampel penelitian ini adalah 223 yang merupakan penggemar K – Pop. Analisis data penelitian menggunakan structural equation model (SEM) dengan AMOS. Hasil penelitian menunjukkan bahwa fear of missing out (FOMO) berpengaruh positif terhadap penggunaan media sosial, iri hati, dan niat membeli. |
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| Abtrak (Bhs. Inggris) | The Korean wave refers to anything Korean, including Korean popular culture goods such as dramas, songs, films, culinary, beauty, and so on. Kpop becomes successful, there are a lot of pop groups NCT, BTS, Seventeen, TXT, Stray Kids and many more. K-POP fans has a large community in Indonesia. In Indonesia, K-POP fans have a nature that includes fanatics, they will do anything to meet their idol. In 2022 concerts started again and a lot of k-pop came to hold concerts. Due to the large number of supporters, they even offer tickets at a price that isn't cheap not easy. Usually, this phenomenon occurs to the nature of Fear of Missing Out, Fear of Missing Out can be created personally by Social Media Use and Envy. Since there is a large number of K – Pop fans, sometimes K - pop fans fear of missing out on the moment concert, so they would feel envy because they see their friends or the same K – POP on social media interaction. And will they purchase intention the expensive ticket concert because of emotional support. The sample of this study was 223 who are K – Pop fans. Analysis of research data using structural equation model (SEM) with AMOS. The results showed that fear of missing out (FOMO) has a positive effect on social media use, envy, and purchase intention. |
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| Kata kunci | Fear of Missing Out (FOMO), Social Media Use, Envy, Purchase Intention, and K – Pop. |
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| Pembimbing 1 | Dr. Nur Choirul Afif, S.E, M.Si |
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| Pembimbing 2 | Chandra Suparno, S.E, M.Si |
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| Pembimbing 3 | Alisa Tri Nawarini, S.E, MBA |
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| Tahun | 2023 |
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| Jumlah Halaman | 21 |
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| Tgl. Entri | 2023-01-19 22:55:14.614876 |
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