Artikel Ilmiah : C1H018019 a.n. RADEN RORO AILSA SHAFIRA MAHESWARI
| NIM | C1H018019 |
|---|---|
| Namamhs | RADEN RORO AILSA SHAFIRA MAHESWARI |
| Judul Artikel | THE INFLUENCE OF STORE ATMOSPHERE, SELF-ESTEEM, AND MATERIALISM TOWARDS CONSUMER’S IMPULSIVE BUYING: THE MEDIATING ROLE OF CONSUMER’S POSITIVE EMOTION (STUDY ON MINISO IN AMBARUKMO PLAZA YOGYAKARTA) |
| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan untuk menganalisis dan mengetahui lebih dalam apakah Atmosfer Toko, Harga Diri, Materialisme dan Emosi Positif berpengaruh terhadap Pembelian Impulsif di Miniso Ambarukmo Plaza Yogyakarta. Jumlah sampel dalam penelitian ini sebanyak 155 responden. Metode penelitian deskriptif kuantitatif melalui google form. Alat analisis yang digunakan adalah SEM Amos. Hasil penelitian disimpulkan Atmosfer Toko berpengaruh terhadap Emosi Positif dan Pembelian Impulsif, Harga Diri berpengaruh terhadap Emosi Positif dan Pembelian Impulsif, Emosi Positif mempengaruhi Pembelian Impulsif, Materialisme tidak berpengaruh terhadap Pembelian Impulsif, Emosi Positif memediasi pengaruh Atmosfer Toko dan Harga Diri terhadap Pembelian Impulsif. |
| Abtrak (Bhs. Inggris) | The purpose of this study is to investigate whether Store Atmosphere, Self-Esteem, Materialism, and Positive Emotions influence Impulsive Buying at Miniso Ambarukmo Plaza Yogyakarta. In this study, 155 people participated as samples. Method of quantitative descriptive research using a Google Form. SEM Amos is the analytical tool used. According to the study's findings, Store Atmosphere influences Positive Emotions and Impulsive Buying, Self-Esteem influences Positive Emotions and Impulsive Buying, Positive Emotions influence Impulsive Buying, Materialism has no effect on Impulsive Buying, and Positive Emotions mediates the influence of Store Atmosphere and Self-Esteem on Impulsive Buying. |
| Kata kunci | Store Atmosphere, Self-Esteem, Materialism, Positive Emotion, Impulsive Buying |
| Pembimbing 1 | Dr. Nur Choirul Afif, SE, M.Si. |
| Pembimbing 2 | Dr. Lusi Suwandari, SE, M.Si. |
| Pembimbing 3 | Dr. Weni Novandari, SE, M.M. |
| Tahun | 2022 |
| Jumlah Halaman | 12 |
| Tgl. Entri | 2022-11-02 09:52:37.610076 |