| NIM | C1A018093 |
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| Namamhs | RAIHANAH VANIASARI |
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| Judul Artikel | Perbandingan Pendapatan Usaha Mikro Kecil Menengah (UMKM) Kuliner Sebelum dan Sesudah Bermitra dengan Transportasi Online di Kelurahan Bintara Kecamatan Bekasi Barat Kota Bekasi |
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| Abstrak (Bhs. Indonesia) | Tujuan penelitian ini untuk menganalisis perbandingan pendapatan UMKM kuliner sebelum dan sesudah bermitra dengan transportasi online serta untuk mengidentifikasikan jenis usaha kuliner mana yang mendapatkan peningkatan pendapatan paling tinggi di Kelurahan Bintara. Populasi dalam penelitian adalah UMKM kuliner yang bermitra dengan GoFood dan GrabFood. Jumlah responden yang diambil sebesar 56 dan teknik pengambilan sampel menggunakan proportionate random sampling. Responden dalam penelitian ini dibagi berdasarkan jenis usaha kulinernya, yaitu usaha tempat makan, usaha aneka kue dan makanan ringan, dan usaha minuman. Penelitian ini menggunakan teknik analisis statistik deskriptif, uji normalitas Kolmogorov-Smirnov, dan uji Wilcoxon signed rank test. Hasil analisis data menyatakan bahwa terdapat perbedaan pendapatan UMKM kuliner di Kelurahan Bintara sebelum dan sesudah bermitra dengan transportasi online. Selain itu, pendapatan UMKM kuliner berdasarkan jenis usaha kuliner juga mengalami peningkatan pendapatan. Berdasarkan jenis usaha kuliner, usaha tempat makan memperoleh peningkatan pendapatan paling tinggi dibandingkan dengan usaha aneka kue dan makanan ringan serta usaha minuman. |
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| Abtrak (Bhs. Inggris) | The purpose of this study is to analyze the comparison of culinary MSME income before and after partnering with online transportation and to identify which type of culinary business gets the highest increase in income in Bintara Urban Village. The population in the study is culinary MSMEs that partner with GoFood and GrabFood. The number of respondents taken was 56 and the sampling technique used proportionate random sampling. Respondents in this study were divided based on the type of culinary business, namely the place to eat business, the business of various cakes and snacks, and the beverage business. This study used descriptive statistical analysis techniques, the Kolmogorov-Smirnov normality test, and the Wilcoxon signed rank test. The results of the data analysis stated that there were differences in the income of culinary MSMEs in Bintara Urban Village before and after partnering with online transportation. In addition, the income of culinary MSMEs based on the type of culinary business has also increased income. Based on the type of culinary business, the dining business obtained the highest increase in income compared to the various cakes and snacks business as well as the beverage business. |
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| Kata kunci | UMKM Kuliner, Pendapatan, Transportasi Online, GoFood, GrabFood |
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| Pembimbing 1 | Istiqomah, S.E., M.Sc., Ph.D |
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| Pembimbing 2 | Ratna Setyawati Gunawan, S.E., M.Si |
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| Pembimbing 3 | Pahrul Fauzi, S.E., M.Si |
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| Tahun | 2022 |
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| Jumlah Halaman | 12 |
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| Tgl. Entri | 2022-08-19 16:39:21.131667 |
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