Artikel Ilmiah : C1G017033 a.n. LIA KUSUMANINGSIH
| NIM | C1G017033 |
|---|---|
| Namamhs | LIA KUSUMANINGSIH |
| Judul Artikel | FACTORS AFFECTING DEMAND FOR IMPORTED THRIFT CLOTHES AT FEB UNSOED |
| Abstrak (Bhs. Indonesia) | This research is a quantitative research conducted on students of the Faculty of Economics and Business. This research has a title, namely: "Factors affecting demand for imported thrift clothes at FEB Unsoed students". The population in this study were students of Faculty of Economics and Business, Unsoed as many as 3296 students. Determination of the sample used in this study using the Taro Yamane formula so that a sample of 100 students was obtained. In this study, income, the price of imported thrift clothes, the price of imported new clothes and the price of local new clothes are independent variables, and the demand for imported thrift clothes is the dependent variable. Analysis of the data in this study using multiple regression analysis using SPSS software which shows that: (1) Income has a positive effect on the demand for imported thrift clothes (2) The price of imported thrift clothes has a negative effect on the demand for imported thrift clothes (3) The price of imported new clothes has positive effect on the demand for imported thrift clothes (4) The price of local new clothes has a positive effect on the demand for imported thrift clothes. The implications and conclusions of this research are that it can be a input for sellers to always offer and sell imported thrift clothing according to the income of the students, besides that, to keep the price of imported thrift clothing affordable so that the demand for imported thrift clothing can remain high. Keywords : Imported Thrift Clothes, Demand, Income, Price. |
| Abtrak (Bhs. Inggris) | This research is a quantitative research conducted on students of the Faculty of Economics and Business. This research has a title, namely: "Factors affecting demand for imported thrift clothes at FEB Unsoed students". The population in this study were students of Faculty of Economics and Business, Unsoed as many as 3296 students. Determination of the sample used in this study using the Taro Yamane formula so that a sample of 100 students was obtained. In this study, income, the price of imported thrift clothes, the price of imported new clothes and the price of local new clothes are independent variables, and the demand for imported thrift clothes is the dependent variable. Analysis of the data in this study using multiple regression analysis using SPSS software which shows that: (1) Income has a positive effect on the demand for imported thrift clothes (2) The price of imported thrift clothes has a negative effect on the demand for imported thrift clothes (3) The price of imported new clothes has positive effect on the demand for imported thrift clothes (4) The price of local new clothes has a positive effect on the demand for imported thrift clothes. The implications and conclusions of this research are that it can be a input for sellers to always offer and sell imported thrift clothing according to the income of the students, besides that, to keep the price of imported thrift clothing affordable so that the demand for imported thrift clothing can remain high. Keywords : Imported Thrift Clothes, Demand, Income, Price. |
| Kata kunci | Thrift Impor, Permintaan, Pendapatan, Harga |
| Pembimbing 1 | Istiqomah, S.E, M.Sc, Ph.D |
| Pembimbing 2 | Arif Andri Wibowo, S.E., M.E. |
| Pembimbing 3 | |
| Tahun | 2022 |
| Jumlah Halaman | 12 |
| Tgl. Entri | 2022-08-11 19:26:31.657864 |