Artikel Ilmiah : C1A018052 a.n. WULAN SAVITRI
| NIM | C1A018052 |
|---|---|
| Namamhs | WULAN SAVITRI |
| Judul Artikel | ANALISIS PERMINTAAN JASA PENYEWAAN LAPANGAN FUTSAL DI KABUPATEN PURBALINGGA SELAMA PANDEMI COVID-19 |
| Abstrak (Bhs. Indonesia) | Pandemi covid-19 yang berdampak pada konsumsi masyarakat akan barang maupun jasa salah satunya pada jasa penyewaan lapangan futsal di Kabupaten Purbalingga. Tujuan penelitian ini adalah untuk (1) menganalisis perbedaan rata-rata jam sewa lapangan futsal di Kabupaten Purbalingga pada masa sebelum dan selama pandemi covid-19, (2) menganalisis pengaruh variabel harga, jarak, pendapatan dan fasilitas terhadap permintaan jasa sewa lapangan futsal di Kabupaten Purbalingga selama pandemi covid-19. Penelitian ini menggunakan metode kuantitatif. Teknik analisis dalam penelitian ini menggunakan uji wilcoxion signed rank dan regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) terdapat perbedaan signifikan rata-rata jam sewa lapangan futsal di Kabupaten Purbalingga pada masa sebelum dan selama pandemi covid-19. (2) Variabel harga dan jarak berpengaruh negatif dan signifikan terhadap permintaan jasa penyewaan lapangan futsal di Kabupaten Purbalingga selama pandemi covid-19, sedangkan variabel pendapatan dan fasilitas berpegaruh positif dan signifikan terhadap permintaan jasa penyewaan lapangan futsal di Kabupaten Purbalingga selama pandemi covid-19. Temuan ini mengimplikasikan perlunya beberapa strategi dalam menghadapi dan menyiasatinya seperti memberikan promo diskon, gencar promosi di media sosial dan menerapkan protokol kesehatan di lokasi usaha. Serta menambah fasilitas seperti penyemprotan disinfektan setiap habis digunakan karena hal tersebut dapat menarik konsumen dalam memilih tempat jasa penyewaan lapangan futsal. |
| Abtrak (Bhs. Inggris) | The covid-19 pandemic which has an impact on public consumption of goods and services, one of which is futsal field rental services in Purbalingga Regency. The purpose of this study was to (1) analyze the difference in the average rental hours of the futsal field in Purbalingga Regency before and during the covid-19 pandemic, (2) analyze the effect of price, distance, income and facilities variables on the demand for futsal field rental services in Indonesia. Purbalingga Regency during the covid-19 pandemic. This study uses quantitative methods. The analysis technique in this study uses the Wilcoxion signed rank test and multiple linear regression. The results showed that (1) there was a significant difference in the average rental hours of the futsal field in Purbalingga Regency before and during the COVID-19 pandemic. (2) The price and distance variables have a negative and significant effect on the demand for futsal field rental services in Purbalingga Regency during the covid-19 pandemic, while the income and facilities variables have a positive and significant impact on the demand for futsal field rental services in Purbalingga Regency during the covid-19 pandemic. This finding implies the need for several strategies to deal with and deal with it, such as providing discount promos, intensive promotions on social media and implementing health protocols at business locations. As well as adding facilities such as spraying disinfectants every time they are used because this can attract consumers in choosing a futsal field rental service. |
| Kata kunci | Pemintaan, Jasa Sewa Lapangan Futsal, Pandemi Covid-19, Rata-rata Jam Sewa, Harga, Jarak, Pendapatan, Fasilitas |
| Pembimbing 1 | Dr. Agus Arifin, S.E, M.Sc |
| Pembimbing 2 | Arif Andri Wibowo, S.E, M.E |
| Pembimbing 3 | Dr. Diah Setyorini Gunawan, S.E, M.Si |
| Tahun | 2022 |
| Jumlah Halaman | 10 |
| Tgl. Entri | 2022-05-11 07:38:28.631378 |