| NIM | C1H017034 |
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| Namamhs | ELDA ANITA DEWI |
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| Judul Artikel | THE EFFECT OF PERCEIVED SECURITY, PERCEIVED PRIVACY, PERCEIVED ENJOYMENT ON CONTINUANCE INTENTION TO USE WITH CUSTOMER TRUST AS THE MEDIATING VARIABLE IN M-BANKING (STUDY CASE ON BRIMO) |
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| Abstrak (Bhs. Indonesia) | Penelitian ini dilakukan dengan menggunakan kuesioner untuk memperoleh jenis data kuantitatif dan analisis dengan jumlah 200 responden Bank BRI. Metode dalam analisis data menggunakan SEM dengan aplikasi SmartPLS 3.0. Pengambilan sampel dalam penelitian ini yang digunakan adalah non-probability sampling dan metode purposive sampling digunakan karena memerlukan beberapa karakteristik untuk responden. Hasil pada penelitian ini menunjukkan bahwa: 1) perceived security BRIMO tidak memiliki pengaruh pada customer trust dan continuance intention to use; 2) perceived privacy BRIMO tidak memiliki pengaruh pada customer trust dan continuance intention to use; 3) perceived enjoyment BRIMO tidak memiliki pengaruh pada customer trust dan continuance intention to use; sedangkan 4) customer trust memiliki pengaruh pada continuance intention to use BRIMO. |
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| Abtrak (Bhs. Inggris) | This research was conducted using a questionnaire to obtain quantitative data types and analysis with a total of 200 BRI Bank respondents. The method in data analysis uses SEM with the SmartPLS 3.0 application. Sampling in this study used is non-probability sampling and purposive sampling method is used because it requires several characteristics for respondents. The results of this study indicate that: 1) BRIMO's perceived security has no effect on customer trust and continuance intention to use; 2) BRIMO's perceived privacy has no effect on customer trust and continuance intention to use; 3) perceived enjoyment of BRIMO has no effect on customer trust and continuance intention to use; while 4) customer trust has an influence on the continuance intention to use BRIMO. |
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| Kata kunci | Perceived Security, Perceived Privacy, Perceived Enjoyment, Customer Trust, Continuance Intention to Use. |
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| Pembimbing 1 | Dr. Refius Pradipta Setyanto, SE, M.Si |
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| Pembimbing 2 | Dr. Nur Choirul Afif, SE, M.Si |
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| Pembimbing 3 | |
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| Tahun | 2022 |
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| Jumlah Halaman | 23 |
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| Tgl. Entri | 2022-01-15 07:31:31.111888 |
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