| NIM | C1H016042 |
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| Namamhs | ROVIANSYAH |
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| Judul Artikel | THE EFFECT OF ELECTRONIC WORD OF MOUTH, ONLINE ADVERTISING, AND SALES PROMOTION TOWARD VISIT INTENTION |
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| Abstrak (Bhs. Indonesia) | Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth (E-WoM), iklan online, dan promosi penjualan terhadap niat berkunjung di Hotel Surya Yudha Purwokerto. Hasilnya menunjukkan beberapa kesimpulan. Electronic word of mouth (E-WoM) berpengaruh signifikan terhadap niat berkunjung di Hotel Surya Yudha Purwokerto. Oleh karena itu, hipotesis pertama yang menyatakan E-WoM berpengaruh positif terhadap niat berkunjung, diterima. Iklan online tidak berpengaruh signifikan terhadap niat berkunjung di Hotel Surya Yudha Purwokerto. Oleh karena itu, hipotesis kedua yang menyatakan iklan online berpengaruh positif terhadap niat berkunjung, ditolak. Promosi penjualan berpengaruh signifikan terhadap niat berkunjung di Hotel Surya Yudha Purwokerto. Oleh karena itu, hipotesis ketiga yang menyatakan bahwa promosi penjualan berpengaruh positif terhadap niat berkunjung, diterima. |
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| Abtrak (Bhs. Inggris) | The main purpose of this research is to investigate the influence of electronic word of mouth (E-WoM), online advertising, and sales promotion towards visit intention in Surya Yudha Hotel Purwokerto. The result showseveral conclusions. Electronic word of mouth (E-WoM) has a significant influence on the visit intention in Surya Yudha Hotel Purwokerto. Therefore, the first hypothesis which states E-WoM has positive influence on visit intention, is accepted. Online advertising does not have a significant influence on the visit intention in Surya Yudha Hotel Purwokerto. Therefore, the second hypothesis which states online advertising has positive influence on visit intention, is rejected. Sales promotion has a significant influence on visit intention in Surya Yudha Hotel Purwokerto. Therefore, the third hypothesis which states that sales promotion has positive influence on on visit intention, is accepted. |
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| Kata kunci | E-WoM, Visi Intention, Surya Yudha |
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| Pembimbing 1 | Dr. Weni Novandari, S.E., M.M. |
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| Pembimbing 2 | Dr. Nur Choirul Afif, S.E., M.Si. |
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| Pembimbing 3 | Prof. Dr. Suliyanto, S.E., M.M. |
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| Tahun | 2021 |
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| Jumlah Halaman | 11 |
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| Tgl. Entri | 2021-11-20 05:20:13.956108 |
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