Artikel Ilmiah : C1H015005 a.n. MUHAMMAD JUSTISIA HARSONO
| NIM | C1H015005 |
|---|---|
| Namamhs | MUHAMMAD JUSTISIA HARSONO |
| Judul Artikel | THE EFFECT OF HALAL KNOWLEDGE, HALAL AWARENESS (INTRINSIC AND EXTRINSIC) TOWARDS HALAL ATTITUDE AND ITS EFFECT TO CONSUMER’S REPURCHASE INTENTION ON J.CO DONUTS AND COFFEE PURWOKERTO (Survey on J.co customer Purwokerto) |
| Abstrak (Bhs. Indonesia) | Belum disertifiasi Halal oleh Majelis Ulama Indonesia, namun tetap menjadi top of brand di Indonesia menurut top brand index dengan 43% index. riset ini dilakukan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian ulang pada J.co Donuts and Coffee Purwokerto, terutama pada pengetahuan halal, kesadaran halal intrinsik, kesadaran halal ekstrinsik dan sikap halal. Responden termasuk 106 responden yang pernah mengkonsumsi J.co Donuts and Coffee sebelumnya. Berdasarkan penelitian ini diperoleh beberapa kesimpulan: 1) pengetahuan halal berpengaruh positif terhadap sikap halal, 2) kesadaran halal intrinsik berpengaruh positif terhadap sikap halal, 3) kesadaran halal ekstrinsik tidak berpengaruh terhadap sikap halal dan 4) sikap halal berpengaruh positif. efek terhadap niat membeli kembali. Implikasi Manajerial adalah 1) perusahaan perlu terdaftar secara legal di Majelis Ulama Indonesia untuk sertifikasi halal, 2) perusahaan perlu membuat slogan yang meningkatkan kesadaran halal bagi pelanggan, dan 3) perusahaan harus mempelajari secara mendalam tentang konsep halal dalam agama islam. Keterbatasan penelitian ini adalah 1) data dalam penelitian ini berasal dari kuesioner online karena adanya pandemi covid 19 barrier, 2) penelitian ini hanya mencakup wilayah purwokerto sebagian besar wilayah universitas jenderal soedirman yang dapat mempengaruhi hasil data. |
| Abtrak (Bhs. Inggris) | Still have not certified by Indonesian Ulemma Council, yet still be the most developed donut company in Indonesia according to top brand index. This is performed to analyze factors affecting repurchasing decision on J.co Donuts and Coffee Purwokerto, especially on halal knowledge, intrinsic halal awareness, extrinsic halal awareness and halal attitude. The respondent including 106 respondents that have ever consume J.co Donuts and Coffee before. Based on this research there are several conclusion: 1) halal knowledge has positive effect towards halal attitude, 2) intrinsic halal awareness has positive effect towards halal attitude, 3) extrinsic halal awareness has no effect towards halal attitude and 4) halal attitude has positive effect towards repurchasing intentions The Managerial Implications are 1) the company needs to be legally registered in Indonesian Ulemma council for the halal certification, 2) the company needs to make a slogan that raise halal awareness for the costumer, and 3) the company have to learn deeply about the concept of halal in islam religion. The limitation of this research are 1) the data in this research came from online questionnaire due to pandemic covid 19 barrier, 2) this research include only in purwokerto area mostly jenderal soedirman university area which may affect the result of the data. |
| Kata kunci | Halal knowledge, Intrinsic halal awareness, Extrinsic halal awareness, Halal attitude, Repurchase Intentions. |
| Pembimbing 1 | Dr. Weni Novandari, SE, MM |
| Pembimbing 2 | Dr. Nur Choirul Afif, SE, M.Si |
| Pembimbing 3 | Alisa Tri Nawarini, SE, MBA |
| Tahun | 2019 |
| Jumlah Halaman | 91 |
| Tgl. Entri | 2021-09-28 15:29:25.036034 |