Artikel Ilmiah : I1D016032 a.n. NATHANIA ASTRIA EMANDA
| NIM | I1D016032 |
|---|---|
| Namamhs | NATHANIA ASTRIA EMANDA |
| Judul Artikel | Eksplorasi Determinan Kebiasaan Konsumsi Kopi di Coffee Shop pada Mahasiswa di Kota Purwokerto |
| Abstrak (Bhs. Indonesia) | Latar Belakang: Minuman kopi saat ini menjadi minuman yang disukai mahasiswa. Mengonsumsi kopi yang dilakukan mahasiswa terus menerus dan menjadi kebiasaan akan menyebabkan adiksi (ketagihan) terhadap kafein. Hal tersebut berdampak positif dan negatif khususnya bagi kesehatan tubuh. Tujuan penelitian ini untuk mengetahui faktor-faktor yang mempengaruhi kebiasaan mahasiswa mengonsumsi kopi di coffee shop. Metodologi: Jenis Penelitian ini merupakan penelitian deskriptif kualitatif dengan menggunakan pendekatan fenomenologi. Data diambil dengan Indepth interview dari informan utama dan informan pendukung tentang gambaran faktor pengaruh kebiasaan konsumsi kopi di coffee shop. Kemudian data ditranskip dan dianalisis menggunakan Microsoft excel. Hasil Penelitian: Sebanyak 7 informan utama yang diwawancara memiliki kebiasaan mengonsumsi kopi di coffee shop. Budaya di lingkungan informan utama banyak yang konsumsi kopi di coffee shop. Informan utama mengonsumsi kopi di coffee shop bersama kelompok sosial dan pengeluaran biaya kopi di coffee shop sejalan dengan keadaan ekonomi informan utama. Strategi pemasaran promosi, produk, tempat, dan harga di coffee shop menjadi daya tarik informan utama mengonsumsi kopi di coffee shop. Alasan informan utama mengonsumsi kopi di coffee shop karena motivasi fungsional dan motivasi sosial. Preferensi jenis kopi menjadi daya tarik informan utama konsumsi kopi di coffee shop. Persepsi positif dan pengalaman positif memberikan efef positif informan utama mengonsumsi kopi di coffee shop kembali. Kesimpulan: Hasil penelitian menunjukkan bahwa mahasiswa melakukan konsumsi kopi di coffee shop dikarenakan pengaruh faktor eksternal yaitu budaya, kelompok sosial, ekonomi, strategi pemasaran dan faktor internal yaitu motivasi, persepsi positif, preferensi, dan pengalaman positif. |
| Abtrak (Bhs. Inggris) | Background: Currently, coffee drinks are a favorite drink for students. Consuming coffee which is done by students continuously and becomes a habit will cause addiction to caffeine. This has positive and negative impacts, especially for body health. The purpose of this study was to determine the factors that influence the habits of students consuming coffee in the coffee shop. Methodology: This type of research is a qualitative descriptive study using a phenomenological approach. The data was taken by in-depth interview from the main informant and supporting informants about the description of the factors that influence coffee consumption habits in the coffee shop. Then the data was transcribed and analyzed using Microsoft Excel. Research result:A total of 7 main informants who were interviewed have a habit of consuming coffee in coffee shops. Most of the culture in the main informant's environment consumes coffee in the coffee shop. The main informant consumes coffee in the coffee shop with the social group and the expenses for coffee at the coffee shop are in line with the economic condition of the main informant. Promotional marketing strategies, products, places, and prices in the coffee shop are the main informants attracting coffee in the coffee shop. The reason the main informant consumed coffee in the coffee shop was due to functional motivation and social motivation. The preference of coffee types is the main informant's attraction drink coffee in the coffee shop. Positive perceptions and positive experiences give the main informant a positive effect on consuming coffee at the coffee shop again. Conclusion: The results showed that students consumed coffee in the coffee shop due to the influence of external factors, culture, social groups, economics, marketing strategies and internal factors, motivation, positive perceptions, preferences, and positive experiences. |
| Kata kunci | Kebiasaan Konsumsi Kopi, Coffee Shop, Mahasiswa, Kualitatif. |
| Pembimbing 1 | Atikah Proverawati, SKM., MPH |
| Pembimbing 2 | Pramesthi Widya Hapsari, SKM., M.Gizi |
| Pembimbing 3 | |
| Tahun | 2021 |
| Jumlah Halaman | 10 |
| Tgl. Entri | 2021-01-13 15:55:58.273934 |