Artikel Ilmiah : C1B015107 a.n. NAUFAL HAKIM
| NIM | C1B015107 |
|---|---|
| Namamhs | NAUFAL HAKIM |
| Judul Artikel | PENGARUH PERSEPSI KUALITAS, KEWAJARAN HARGA, PENGALAMAN MEREK, DAN AKSESIBILITAS TERHADAP MINAT PEMBELIAN ULANG (Studi Pada Konsumen Chatime di Purwokerto) |
| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel persepsi kualitas, kewajaran harga, pengalaman merek, dan aksesibilitas terhadap minat pembelian ulang. Sampel dalam penelitian ini berjumlah 107 responden yang merupakan konsumen Chatime Purwokerto. Metode pemilihan sampel dalam penelitian menggunakan metode purposive sampling. Data kemudian dianalisis dengan analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara parsial persepsi kualitas, kewajaran harga, dan pengalaman merek berpengaruh pada minat pembelian ulang. Sedangkan, variabel aksesibilitas tidak berpengaruh pada minat pembelian ulang. Nilai koefisien determinasi adjusted r square sebesar 0,407 memiliki arti bahwa variabel persepsi kualitas, kewajaran harga, pengalaman merek, dan aksesibilitas mampu mempengaruhi minat pembelian ulang konsumen sebesar 40,7%, sedangkan sisanya sebesar 59,3% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Variabel dalam penelitian ini yang paling dominan yaitu pengalaman merek. |
| Abtrak (Bhs. Inggris) | The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience. Keywords: perceived quality, price fairness, brand experience, accessibility, repurchase intention |
| Kata kunci | persepsi kualitas, kewajaran harga, pengalaman merek, minat pembelian ulang, perceived quality, price fairness, brand experience, accessibility, repurchase intention |
| Pembimbing 1 | Dr. Lusi Suwandari, S.E., M.Si. |
| Pembimbing 2 | Alisa Tri Nawarini, S.E., MBA. |
| Pembimbing 3 | Dr. Rahab, S.E., M.Sc. |
| Tahun | 2020 |
| Jumlah Halaman | 19 |
| Tgl. Entri | 2020-03-02 14:53:09.699769 |