Artikel Ilmiah : C1H015037 a.n. ADAM RIZKY BAIHAKI
| NIM | C1H015037 |
|---|---|
| Namamhs | ADAM RIZKY BAIHAKI |
| Judul Artikel | THE EFFECT OF ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIOURAL CONTROL AND PERCEIVED PRICE ON PEOPLE’S REPURCHASE INTENTION IN SELECTING RETAIL MARKET (STUDY ON 212 MART) |
| Abstrak (Bhs. Indonesia) | 212 Mart adalah salah satu toko ritel syariah di Indonesia. 212 Mart didirikan oleh orang-orang yang ikut serta dalam demonstrasi pada 2 Desember 2016 atau bisa disebut aksi 212 dan pembelaan Islam III, selama protes ribuan Muslim di seluruh Indonesia berkumpul di Jakarta untuk memprotes gubernur Jakarta Basuki Tjahya Purnama (Ahok), untuk penghujatan. Sebagai representasi dari 212 Action yang pernah ada di Indonesia dan untuk meningkatkan ekonomi umat Islam, toko ritel syariah 212 Mart didirikan. Perbedaan mendasar dari 212 Mart dengan toko ritel lainnya adalah 212 Mart tidak menjual barang-barang subhat seperti rokok dan minuman keras. Penelitian ini adalah penelitian kuantitatif yang menganalisis pengaruh sikap, norma subyektif, kontrol perilaku persepsian, dan persepsi harga terhadap niat pembelian kembali pada 212 Mart. Sampel penelitian ini menggunakan metode convenience sampling dengan 97 responden yang pernah membeli 212 212 Mart. Data dianalisis menggunakan analisis regresi sederhana dan perangkat lunak statistik SPSS. Hasil pengujian hipotesis pada penelitian ini menunjukkan bahwa, (1) sikap berpengaruh positif terhadap niat pembelian kembali. (2) Norma subyektif berpengaruh positif terhadap niat pembelian kembali. (3) Kontrol perilaku yang dirasakan memiliki efek negatif pada niat pembelian kembali. (4) Harga yang dipersepsikan berpengaruh positif terhadap niat pembelian kembali. |
| Abtrak (Bhs. Inggris) | 212 Mart is one of the shari'ah retail stores in Indonesia. 212 Mart was founded by people who took part in the demonstration on 2 December 2016 or it could be called the 212 action and the defense of Islam III, during the protest thousands of Muslims across Indonesia gathered in Jakarta to protest to governor Jakarta Basuki Tjahya Purnama (Ahok), for blasphemy. As the representation of 212 Action that have ever exist in Indonesia and to improve the economy of Muslims, a 212 Mart sharia retail store was established. The fundamental difference of 212 Mart with other retail stores is 212 Mart does not sell subhat items such as cigarettes and liquor. This research is a quantitative research that analyze the effect of attitude, subjective norm, perceived behavioural control and perceived price towards repurchase intention on 212 Mart.. This research sample is using convenience sampling method with 97 respondents who ever purchase on 212 Mart. Data were analyzed using simple regression analysis and SPSS statistical software. The results of hypothesis testing on this study shows that, (1) attitude has positive effect on repurchase intention. (2) Subjective norm has positive effect on repurchase intention. (3) Perceived behavioural control has negative effect on repurchase intention. (4) Perceived price has positive effect on repurchase intention. |
| Kata kunci | Repurchase Intention, , Attitude, Subjective Norm, Perceived Behavioural Control, Perceived Price. |
| Pembimbing 1 | Dr. Pramono Hari Adi M.S. |
| Pembimbing 2 | Weni Novandari S.E., M.M. |
| Pembimbing 3 | |
| Tahun | 2019 |
| Jumlah Halaman | 11 |
| Tgl. Entri | 2019-08-11 17:49:09.391926 |